Being seen is half of credibility. How the firm builds visibility that carries edification with it, for executives and public figures whose names should open doors.
Executive visibility is one of the three disciplines the firm names in its own description, beside personal branding and reputation architecture. MCG treats it as a measured discipline: where a person appears, who speaks for them there, and whether the work reaches anyone at all.
Trust, in the Manifesto, is the understanding that a person has good intentions, will follow through, and makes claims that are accurate. Credibility is built through the consistent exchange of influence: other credible people and outlets speaking for you.
Every opportunity can be judged on two measures: visibility, how large the opportunity is, and edification, the quality of the endorsement it carries.
Credibility is built through the consistent exchange of influence through forms of edification.
Personal Branding: A Manifesto on Fame and Influence, Second Edition, 5.4
Omnipresence and Credibility each carry a quarter of the Brand Audit's composite. Distribution decides whether the work reaches anyone; Seamless Branding decides whether people recognize it when it does. The full entry: Building Credibility.
Follower counts only get you so far. What matters more is how much the people who follow you trust you.
The last thing you want is to pour your effort into work no one sees. Distribution decides whether it reaches anyone.
There should be no doubt who you are when someone introduces you, on or offline, and no question that you are the right person to follow.
Be transparent about what you want and why. Letting your intent be known creates advocates out of the people around you.
The subtitle of the Manifesto names the two forces that decide what a personal brand can accomplish. Reach without trust is empty, and trust without reach stays small.
A 2:1 ratio from Identity Positioning: A Macroscopic View on Personal Branding. For every two steps that grow the brand side, take one that grows the personal side.
More executives are becoming the public face of their companies. The ones who do it well build a presence before a crisis or a stock price asks them to.
A book or a talk is an extension of you, not the whole of you. Authors and speakers who are booked again are the ones whose name is the reason people show up.
The best builders are often the least known. A personal brand makes the work you shipped visible to the people who hire, fund, and follow product leaders.
A show is an extension of its host. The host is the reason listeners come back, guests say yes, and the next show starts with an audience.
Your work carries the company's name. A personal brand makes sure it carries yours too, with the people who decide promotions and in the next role.
A cause needs a face people trust. A personal brand is how the leader earns that trust, and then points the attention at the mission instead of at themselves.
Each defined once in Personal Branding Terms and Doctrine.
From the Personal Branding Tips, one practical move a day. Every Visibility and Credibility and Content tip is on the tips page.
Advice Isaac Mashman has given on this subject on his own shows and in interviews, as the Doctrine Library cites it, each linked to its transcript. His own guide to the subject, with his strongest explanation and more interviews, is on isaacmashman.com: Isaac Mashman's guide to executive visibility (opens in a new tab).
Remove expert, guru, or master from your bio unless your hours and results back it. Describe your experience in plain, checkable terms instead.
Read the transcript ↗ (opens in a new tab)“are they really experts”
Chase the Vision with Isaac Mashman, “Are You A Business Owner Or Unemployed With A Title?”, July 13, 2020
Register your exact name as a handle on every platform you might ever use, including new and niche ones, before someone else does.
Read the transcript ↗ (opens in a new tab)“i secured isaac mashman on every single social media platform”
Chase the Vision with Isaac Mashman, “I Hated The Name Mashman”, January 19, 2021
Look at your profile as a stranger would. If someone could not tell within seconds what you make or do, rewrite the bio, the header, and the pinned post until they could.
Read the transcript ↗ (opens in a new tab)“you cannot take them serious if they do not take themselves serious”
Chase the Vision with Isaac Mashman, “Being A Public Figure”, September 26, 2020
As told in the Manifesto and on this site.
More executives are becoming the public face of their companies. The ones who do it well build a presence before a crisis or a stock price asks them to.
Personal Branding for ExecutivesApproach people above you at or near their level, briefly, with a reason that serves them. The Manifesto treats it as one of the simplest ways to build credibility.
Building CredibilityDocumenting your day is easier than creating from scratch, and distribution partners carry that work to the platforms and stores your audience already uses.
DistributionThe firm's page for executives and C-suite leaders.
Personal Branding for ExecutivesFree. Omnipresence and Credibility are half of the score.
Take the Brand Audit (opens in a new tab)Engagements are accepted by application. The firm reviews every one.
Request a ConsultationThe 4 Pillar Questions, The Five Personal Brand Pillars, the Hierarchy, and the Brand Audit that measures them.
The Leaning Tower, leverage, controversy, crises, endorsements, and a record of wins that speaks for you.
The FORM questions, introductions that skip the line, The Power of 3, and a contact list that solves problems.
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.
