Mashman Consulting Group believes that artificial intelligence is the near equivalent of a spotter or personal trainer in the gym. It exists to empower, guide, and help, but not to do the heavy lifting of intellectual property creation, speaking cadence, or what would otherwise be human engagements.

MCG publicly acknowledges its own use of AI in business and promotional operations, but fully rejects unethical practices and misuse.

In personal branding specifically, artificial intelligence is a very powerful tool that opens up avenues for misrepresentation and disproportionate perception, which we are wholly against.

Audit Scores Are Never Produced by AI

The Identity Positioning™ Brand Audit and MCG's Workplace Audit are scored by a fixed, weighted model across The Five Personal Brand Pillars. AI does not produce, adjust, or influence any score. Every composite, pillar score, band, risk flag, and priority move comes from a fixed rubric: identical answers always produce an identical score. In the Brand Audit, AI writes a short diagnosis that interprets a finished score in plain language; the score comes first, and the diagnosis explains it.

Your answers are not used to train AI models by Mashman Consulting Group. What is sent to the AI provider to produce the diagnosis is described in the Privacy Policy and the identitypositioning.com AI Disclosure (opens in a new tab).

AI Is One Lens

AI is one lens MCG uses, not the identity of any MCG product. Identity Positioner™, planned for 2027, is an AI personal brand consultant and is described as one. Everywhere else, AI supports work that people direct and are accountable for.

If you have any questions about how the firm is utilizing AI, you can reach out to us at legal@mashmancg.com (opens in a new tab).