Articles and field notes from MCG, applying Identity Positioning™ to the problems that actually show up when building a personal brand.
Three kinds of writing live here. Research publishes aggregate findings from identitypositioning.com, MCG's technology hub. Field Notes come from the work itself. Doctrine explains the published frameworks behind every engagement.
The origin, seven-point standard, and Code of Ethics behind Personal Branding Agencies, MCG's vetted directory for personal branding professionals.
A practical, repeatable system for compounding effort in a personal brand: three actions a day, applied consistently, and why that beats waiting for a single breakthrough.
Nothing in this category has been published yet. Research findings will appear here once a sample meets the publication standard.
More articles are being brought over from MCG's prior site, and brand-new ones are being written, and will appear here as they're ready. Follow along with the Insights feed.
identitypositioning.com has no blog by design. What its audits, surveys, quizzes, and benchmarks show is published here as MCG research: aggregates only, a minimum sample of 25, and dates and sample size stated every time. The first annual report, The State of Personal Branding, is in preparation.
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
