The Hierarchy
Six Tiers, Drawn as the Skyline
The Hierarchy of Personal Branding is the board itself: every tier from Unconscious Incompetent to The International Icon.
Free to Play · Built by Mashman Consulting Group
Identity Quest™, the world’s first personal brand simulator.
A simulation of building a personal brand over time. Choose who you are and the tier you are aiming for, then spend each week’s energy on posting, networking, pitching press, publishing, investing, writing a book, and launching a podcast. Followers, credibility, reputation, and money compound into Brand Power, drawn as the Skyline.
How It Plays
A Personal Brand, Week by Week.
Identity Quest™ teaches Identity Positioning™ by making it playable rather than readable. Every choice costs energy, and every week shows what it built.
01
Choose Who You Are
Pick a motivator (money, mission, vanity, or a balanced Combo), an archetype, a career, an age, and the tier you intend to reach.
02
Spend Your Week
A weekly energy budget goes to posting, networking, pitching press, publishing, investing, writing a book, and launching a podcast. Strategic Dilemmas put your values to the test along the way.
03
Watch It Compound
Followers, credibility, reputation, and money add up to Brand Power. A monthly Brand Audit scores The Five Personal Brand Pillars as live meters.
04
Climb the Skyline
Brand Power rises through the six tiers of The Hierarchy of Personal Branding, from Unconscious Incompetent to The International Icon.
Screens from Identity Quest™ v4.0. Figures shown are gameplay, not MCG data.
The Doctrine Inside the Game
Built on the Manifesto, Played in a Browser.
The game carries MCG’s doctrine into every week of play, so the lessons of the Doctrine Library are felt rather than read.
The Five Pillars
Scored in Order, Every Month
Omnipresence, Credibility, Seamless Branding, Reputational Health & Risks, and Marketability, shown as live meters.
The Skyline Strategy
The 2:1 Ratio
The Skyline Strategy’s ratio lives inside the Seamless Branding pillar, as it does in the method.
Motivators
Money, Mission, or Vanity
The three reasons to build a personal brand, plus a balanced Combo, each change how a run unfolds.
Strategic Dilemmas
Values-Based Forks
Decisions tied to Identity Positioning™ doctrine, where the easy answer is not always the right one.
Pay to Win
Shortcuts That Bite Back
Purchased shortcuts carry a delayed backlash, against MCG’s stated ethic: earned, never bought.
Balance beats volume: repeated actions lose freshness within a week, and varied weeks earn the lucky breaks. Doctrine badges reward the behaviors the Manifesto teaches. The game’s numbers are tuned for play; the doctrine itself lives in the Manifesto and the Brand Audit.
Free, With No Paywall
Play It Anywhere.
Identity Quest™ is a free teaching tool from Mashman Consulting Group, released in 2026. It is never sold, and it is not part of a paid engagement.
- Price
- Free. No purchase, no paywall.
- Where
- Any browser, at identityquest.press (opens in a new tab)
- Saving
- Play as a guest on your device, or sign in to save across devices
- Released
- 2026
- Players
- 16 and older
- Made By
- Mashman Consulting Group
Questions
Before You Play.
Is Identity Quest™ free?
Yes. There is no purchase and no paywall. Play as a guest on your device, or sign in to save your progress across devices.
What does it teach?
Identity Positioning™, the methodology behind Mashman Consulting Group: The Hierarchy of Personal Branding, The Five Personal Brand Pillars, the Skyline Strategy, and the difference between building a name and buying one.
Are the game’s numbers MCG’s numbers?
No. Thresholds, scores, and prices inside the game are tuned for play. For a real reading of a personal brand, take the Identity Positioning™ Brand Audit.
Who is it for?
Anyone 16 or older who wants to understand how a personal brand is built, from a first follower to a name known around the world.
Start Anywhere
Play the Game, or Talk to the Firm.
Identity Quest™ shows how a personal brand compounds. An engagement with MCG builds yours.