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Free to Play · Built by Mashman Consulting Group

Identity Quest™: An Open-Ended Personal Branding Simulation RPG.

A simulation of building a personal brand over time, played as a walk toward Brand City. Choose who you are and the tier you are aiming for, then spend each week’s energy on posting, networking, pitching press, publishing, investing, writing a book, and launching a podcast, and watch each move play out on the road. Followers, credibility, reputation, and money compound into Brand Power, with every number in view.

Play Identity Quest™ (opens in a new tab) The Brand Audit
Identity Quest: the player, seen from behind in a blazer, walks a gold-lined road toward Brand City while followers line the street and cheer
6tiers of The Hierarchy of Personal Branding to climb
5pillars, audited every month of game time
1rival, under the same rules and the same clock
90achievements, each with a reward, many for what the book teaches
How It Plays

A Personal Brand, Week by Week.

Identity Quest™ teaches Identity Positioning™ by making it playable rather than readable. Every choice costs energy, and every week shows what it built.

01

Choose Who You Are

Pick a motivator (money, mission, vanity, or a balanced Combo), an archetype, a career, an age, and the tier you intend to reach.

02

Spend Your Week

A weekly energy budget goes to personal and business posts (scored on the Skyline Strategy, two about the work for every one about life), eleven networking moves, pitching press, investing, a book with client testimonials and a foreword, and a podcast with guests. Strategic Dilemmas put your values to the test along the way. Then lead a team you hired, host your own events, look after your community, and learn the skills that make every move better.

03

Watch It Compound

Followers, credibility, reputation, and money add up to Brand Power, and you see it happen: each move plays on the road, your followers line it, and your office grows a room at a time with every hire, launch, and investment, and Brand City opens a building for every milestone you reach. A monthly Brand Audit scores The Five Personal Brand Pillars as live meters.

04

Climb the Skyline

Brand Power rises through the six tiers of The Hierarchy of Personal Branding, from Unconscious Incompetent to The International Icon: the six towers of Brand City, at the end of your road.

The Identity Quest board: Brand Power, followers, money, credibility, reputation, and energy above the world, where the player walks toward Brand City, beside the week’s focus, and twelve moves below: Inbox, Post, Network, Article, Business, Pitch, Book, Podcast, Team, Host, Community and Learn
The weekly board. The stats stay on top, the world plays every move, and each action shows its energy cost; each week ends with a payday and a chance at a lucky break.
The Skyline: the Hierarchy of Personal Branding drawn as buildings, with progress to the next tier
The Skyline. Brand Power climbs The Hierarchy of Personal Branding, one tier at a time.
A monthly Brand Audit in Identity Quest, scoring The Five Personal Brand Pillars
The monthly Brand Audit scores The Five Personal Brand Pillars in order.

Screens from Identity Quest™ v4.4.1 and earlier. The current version is v4.4.5, and every change since is in the Update Notes (opens in a new tab). Figures shown are gameplay, not MCG data.

In the Game

Your Brand, as a Place.

In Identity Quest™, you walk the road to Brand City, and every move plays out on it. Run a business with a team you hire and an office that grows a room at a time. Host your own events, choose how you look, and build a city that opens a building for every milestone. Plan your calendar months ahead, play alongside friends who appear on your road and in your city, and race a Rival who plays by the same rules. The numbers stay on top the whole time.

The Walk in Identity Quest: the player, seen from behind in a blazer, walks a gold-lined road toward Brand City while followers line the street and cheer
The Walk. You walk toward Brand City, where six towers stand for the six tiers. Every move plays as a scene on the road, rewards rise off your figure to your numbers, your followers line the street, and your clothes change as you climb.
The Office in Identity Quest: a building of nine rooms, from the Podcast Studio and Writing Room to the Lobby and the player’s desk, filled with the people they have hired at work
The Office. Nine rooms open with what you do, every investment is built in front of you, and every hire takes a desk. Pay a bonus, train someone up to the next level of their role, and walk the building room by room.
Brand City in Identity Quest: the player’s HQ lit gold in the middle of a street, beside the Radio Tower, the Bookstore and the Theater with the player’s name on the marquee
Brand City. A street of your own that opens a building at a time: the Bookstore when you publish, the Radio Tower when you broadcast, the Theater when you speak, the Press Building when you land a story.
The Doctrine Inside the Game

Built on the Manifesto, Played in a Browser.

The game carries MCG’s doctrine into every week of play, so the lessons of the Doctrine Library are felt rather than read.

The Hierarchy

Six Tiers, Drawn as the Skyline

The Hierarchy of Personal Branding is the board itself: every tier from Unconscious Incompetent to The International Icon.

The Five Pillars

Scored in Order, Every Month

Omnipresence, Credibility, Seamless Branding, Reputational Health & Risks, and Marketability, shown as live meters.

The Skyline Strategy

The 2:1 Ratio

The Skyline Strategy’s ratio lives inside the Seamless Branding pillar, as it does in the method.

Motivators

Money, Mission, or Vanity

The three reasons to build a personal brand, plus a balanced Combo, each change how a run unfolds.

Strategic Dilemmas

Values-Based Forks

Decisions tied to Identity Positioning™ doctrine, where the easy answer is not always the right one.

Pay to Win

Shortcuts That Bite Back

Purchased shortcuts carry a delayed backlash, against MCG’s stated ethic: earned, never bought.

Balance beats volume: repeated actions lose freshness within a week, and varied weeks earn the lucky breaks. Doctrine badges reward the behaviors the Manifesto teaches. The game’s numbers are tuned for play; the doctrine itself lives in the Manifesto and the Brand Audit.

Free, With No Paywall

Play It Anywhere.

Identity Quest™ is a free teaching tool from Mashman Consulting Group, released in 2026. It is never sold, and it is not part of a paid engagement. Start with Play Free as Guest: no account is needed to begin. A free account saves your run across devices and adds Friends.

The Player’s Guide covers the game in seven chapters, from your first week to Brand City, with screenshots throughout.

Play Identity Quest™ (opens in a new tab)Read the Player’s Guide (opens in a new tab)

Download the Player’s Guide (PDF) (opens in a new tab), 2.4 MB, 46 pages, to read offline or print.

Price
Free. No purchase, no paywall.
Saving
Play Free as Guest on your device, or sign in to save across devices
Guide
The Player’s Guide, seven chapters online or as a 46-page PDF
Released
2026
Players
16 and older
Made By
Mashman Consulting Group
Update Notes

What’s New in the Game.

The game is built and updated by the team at Mashman Consulting Group. Each release lands here from the game’s own Update Notes.

Every Release (opens in a new tab)

  1. v4.4.5Latest

    Word Gets Around (opens in a new tab)

    People you have worked with now vouch for you, friends can collaborate three times a day, and ten years of simulated play tuned the long game.

    • Endorsements
    • Collaborate with friends
    • A fairer long game
    • The road to Icon, explained
    • The Live Feed, where you can see it
    • A clearer description

  2. v4.4.4

    Dressed Your Way (opens in a new tab)

    Outfits for everyone, hair that looks like hair, friends you can see and like, and a Rival that thinks.

    • Choose your outfit
    • Better hair
    • Player cards
    • A like a day
    • Friends in your world
    • A smarter Rival

  3. v4.4.3

    Your Look (opens in a new tab)

    How you appear to friends and on The Walk, investments in your own wellbeing, strain that matters, a calendar six months long, and your own affiliate program.

    • Your Look
    • Friends, live
    • Personal investments
    • Strain matters
    • Six months ahead
    • Cancelling has a cost
Questions

Before You Play.

Is Identity Quest™ free?

Yes. There is no purchase and no paywall. Start with Play Free as Guest on your device, then sign in with a free account to save your progress across devices and play with friends.

Is there a guide to the game?

Yes. The Identity Quest™ Player’s Guide covers the game in seven chapters, from setting up a run to Achievements, Friends and Brand City. Read it at identityquest.press/guide (opens in a new tab) or download it as a 46-page PDF (opens in a new tab).

What does it teach?

Identity Positioning™, the methodology behind Mashman Consulting Group: The Hierarchy of Personal Branding, The Five Personal Brand Pillars, the Skyline Strategy, and the difference between building a name and buying one.

Are the game’s numbers MCG’s numbers?

No. Thresholds, scores, and prices inside the game are tuned for play. For a real reading of a personal brand, take the Identity Positioning™ Brand Audit.

Who is it for?

Anyone 16 or older who wants to understand how a personal brand is built, from a first follower to a name known around the world.

Start Anywhere

Play the Game, or Talk to the Firm.

Identity Quest™ shows how a personal brand compounds. An engagement with MCG builds yours.

Play Identity Quest™ (opens in a new tab) Request a Consultation