Mashman Consulting Group Press Kit.
Approved facts, boilerplates, leadership bios, logos, and claims for the firm and its work: Identity Positioning™, Identity Positioner™, and Identity Quest™. Press requests go to press@mashmancg.com (opens in a new tab).
July 18
Pillars
Branding Tools
in Forbes
The Firm, for Reference.
Drawn from the public record. For anything not listed here, write to press@mashmancg.com (opens in a new tab).
- Name
- Mashman Consulting Group (MCG)
- Legal Name
- Mashman Consulting Group LLC
- Category
- Personal branding consultancy
- Specialization
- Personal branding, reputation architecture, and executive visibility
- Model
- Mashman Consulting Group is a Done With You consultancy.
- Founded
- July 18, 2024, by Isaac Mashman
- Headquarters
- Little Rock, Arkansas, United States
- Leadership
- Isaac Mashman, Founder & Chief Executive Officer
Eric Chow, Chief Operating Officer - Methodology
- Identity Positioning™, developed by Isaac Mashman and Eric Chow. White paper: Identity Positioning: A Macroscopic View on Personal Branding (2024)
- Doctrine
- Personal Branding: A Manifesto on Fame and Influence, Second Edition, March 7, 2025. 376 pages. ISBN 979-8-9924591-5-9
- Technology Hub
- identitypositioning.com (opens in a new tab), home to the Brand Audit, the Workplace Audit, and the tools
- Imprint
- Mashman Publishing (opens in a new tab), an imprint of MCG, by invitation only
- Stated Mission
- The world's #1 personal brand consultancy, with 500 consultants globally by 2035.
- Social
- @mashmancg on LinkedIn, Instagram, X, YouTube, Facebook, TikTok, and Threads
About Sections, as Written.
Please use each paragraph as written. The company overview is pasted in full, never shortened or blended with the marketing message, and the claims inside it are exact.
About Mashman Consulting Group
Company overview, in fullMashman Consulting Group (MCG) is a private consulting firm specializing in personal branding, reputation architecture, and executive visibility. Founded by businessman and author Isaac Mashman on July 18th, 2024, the firm optimizes, positions, and scales personal brands of emerging to established executives & public figures, leading to influence, credibility, and market demand. MCG operates at the intersection of perception, strategy, and psychology, crafting brands that transcend industries and endure cultural shifts. By leveraging current and future technologies while rejecting superficial tactics, the firm’s proprietary framework, Identity Positioning™, delivers a disciplined, macroscopic approach to reputation development, rooted in organic growth, authority, and precision. Headquartered in Little Rock, Arkansas, MCG is redefining how the world interprets and understands personal branding. If you would like to learn more or be connected with a Consultant, visit mashmancg.com.
The Marketing Message
Short, medium, and full- Short11 words
We optimize, position, and scale personal brands of executives & public figures.
- Medium14 words
We optimize, position, and scale personal brands of emerging to established executives & public figures.
- Full21 words
We optimize, position, and scale personal brands of emerging to established executives & public figures, leading to influence, credibility, and market demand.
About Identity Positioning™
MethodologyIdentity Positioning™: the personal brand methodology of Mashman Consulting Group LLC, developed by Isaac Mashman and Eric Chow. identitypositioning.com is the technology hub for MCG, home to its audits and tools.
About Identity Positioner™
In development, 2027Identity Positioner™ is an AI personal brand consultant from Mashman Consulting Group, trained on MCG’s resources, the Identity Positioning™ methodology, and Isaac Mashman’s body of work. It is built to give founders and public figures strategic counsel on demand, between sessions or on their own, and access is limited to premier clients. Identity Positioner™ is in development and scheduled for 2027. Not available today and not part of any current engagement.
About Identity Quest™
Free to playIdentity Quest™, the world’s first personal brand simulator. Free from Mashman Consulting Group, it is a browser-based simulation of building a personal brand over time: players spend a weekly energy budget on posting, networking, pitching press, publishing, investing, writing a book, and launching a podcast, and watch followers, credibility, reputation, and money compound into Brand Power. No purchase and no paywall. Play at identityquest.press.
MASHMAN Releases
The closing line of every releaseMashman Consulting Group represents all MASHMAN entities.
The People Who Wrote the Doctrine.
Isaac Mashman is the visionary and the face of Mashman Consulting Group. Eric Chow works behind the scenes, and in the room for the firm’s executive appearances. Together they developed Identity Positioning™.
Isaac Mashman
Isaac Mashman is the founder of Mashman Consulting Group and the author of Personal Branding: A Manifesto on Fame and Influence, now in its second edition and a #1 New Release in Public Relations on Amazon. Born in Jacksonville, Florida, and based in Little Rock, Arkansas, he also owns Mashman Properties and Mashman Investments.
Quoted three times in Forbes. Quoted in Entrepreneur. His bios in three lengths, press photographs, and citations are in his media kit (opens in a new tab).
Eric Chow
Eric Chow is Chief Operating Officer of Mashman Consulting Group and a long-time collaborator of Isaac Mashman’s since 2019. He is the editor and foreword author of the Second Edition of the Manifesto, and he helped develop the Identity Positioning™ philosophy itself, not only the book that documents it.
He hosted The Eric Chow Empowers Podcast, launched in August 2019, with listeners in 96 countries. He is based in Union City, California. More at ericchowreal.com (opens in a new tab).
Identity Positioner™, Counsel on Demand.
An AI personal brand consultant, trained on MCG’s resources, the Identity Positioning™ methodology, and Isaac Mashman’s body of work. It is built to give founders and public figures strategic counsel on demand, between sessions or on their own.
In development and scheduled for 2027. Not available today and not part of any current engagement. Please carry that status line wherever Identity Positioner™ is described.
It is a standalone product, separate from the Identity Positioning™ Brand Audit: neither delivers the other. Audit scores are never produced by AI.
- Product
- Identity Positioner™
- Type
- AI personal brand consultant
- Status
- In development, 2027
- Trained On
- MCG’s resources, the Identity Positioning™ methodology, and Isaac Mashman’s body of work
- Built For
- Founders and public figures, between sessions or on their own
- Access
- Limited to premier clients
- Maker
- Mashman Consulting Group LLC
Products and Properties.
Each status is stated as it stands today. Every MCG property leads to the same place: a consultation or an engagement through mashmancg.com.
| Name | Status | What It Is |
|---|---|---|
| Identity Positioning™ Brand Audit | Active · Free | A self-serve diagnostic at two depths: the Rapid 25 (25 questions, about seven minutes, no code) and the Unrivaled 50 (50 questions, about fifteen minutes, by referral code while in limited release). It scores The Five Personal Brand Pillars across 25 dimensions. |
| MCG’s Workplace Audit | Active · By Application | A proprietary audit of how employees use their personal brands and, through them, represent their company. Leadership receives trends across participants, never individual answers. Pricing on request. |
| The Identity Positioning™ Toolkit | Active · Free | Twelve rule-based tools, each following a chapter of the Manifesto. No sign-up and no AI. |
| Identity Quest™ | Active · Free | The world’s first personal brand simulator, released in 2026 and played in any browser. |
| UnrivaledMCG | Active, Development Ongoing | MCG’s training platform for consultants and clients: guided programs in the Identity Positioning™ methodology and an evergreen Resource Library. |
| Identity Positioner™ | In Development · 2027 | An AI personal brand consultant for premier clients. A separate product from the Brand Audit; neither delivers the other. |
| The MCG Wiki | Active · Free | The firm’s free reference: the Doctrine Library and personal branding by profession. |
| The MCG Newsroom | Active | One newsroom for every MASHMAN release, published on mashmancg.com and on the news page of each entity it concerns. |
| Mashman Publishing (opens in a new tab) | Active · By Invitation | An imprint of MCG. By combining our expertise in personal branding and reputation architecture with modern day mass distribution, we publish books that have traditional credibility without all of the fine print. |
Marks, Photographs, and Screens.
Every mark is supplied on a transparent background: the black version for white and light grounds, the white version for black and dark grounds. Never set a mark inside a box, badge, or block of color, and never recolor, stretch, or redraw it. The MCG Brand Mark has no proper name; call it the MCG Brand Mark. Read the meaning of the mark. Higher-resolution files are available on request from press@mashmancg.com (opens in a new tab).
Ink, Platinum, and White.
MCG’s palette is ink and white, with platinum as its only accent, used sparingly for labels and rules. Headlines are set in Montserrat and running text in Inter.
Claims, Verbatim.
Each line below is used exactly as written, everywhere. If a line you need is not here, it is not an approved claim.
- The world's first Philosophy of Personal Branding.The Second Edition of the Manifesto, the doctrine MCG practices.
- Identity Quest™, the world's first personal brand simulator.Carry the trademark symbol every time.
- Mashman Consulting Group is a Done With You consultancy.Mashman Publishing, the MCG imprint, is the single exception: it produces and publishes a client's book on their behalf.
- Editorial coverage is earned, never bought. Neither Isaac Mashman nor Mashman Consulting Group engages in pay-to-play press placements, paid features, or purchased followings. Paid newswire distribution and advertising are separate disciplines, used as secondary support to organic effort, never as a substitute for it.MCG's media policy, in full.
- Audit scores are never produced by AI.In the Brand Audit, AI writes a short diagnosis that interprets a finished score; it never produces it.
- The Workplace Audit is not intended to be invasive or controlling; it is a good-faith effort to improve outcomes.Wherever the Workplace Audit is described.
- MCG will never contact any member of your organization unless you ask us to.How Workplace Audit records are handled.
- Mashman Consulting Group represents all MASHMAN entities.Why MCG issues every MASHMAN release.
- The world's #1 personal brand consultancy, with 500 consultants globally by 2035.A stated mission for 2035, never a present achievement.
- #1 New Release in Public Relations on AmazonThe Manifesto: the Second Edition in paperback, and the First Edition.
- Both editions reached Amazon's Top 10 in Public Relations. The Second Edition surpassed its predecessor in both rankings and sales.State rankings and sales together.
- At its peak, the Manifesto ranked in Amazon's Top 10 Best Sellers in Public Relations, the same chart led by Edward Bernays' Propaganda, the founding text of the discipline.For press materials and long-form pieces.
- Quoted three times in ForbesIsaac Mashman, as a quoted source.
- Quoted in EntrepreneurIsaac Mashman.
Recent Releases.
The three most recent releases from Mashman Consulting Group, issued through the Mashman Consulting Group newsroom. Every release, with its images and media contact, is in the newsroom.
- Personal Branding Agencies Introduces Find Your Match, a Transparent Shortlist of Vetted Practices
Six questions return a ranked shortlist, with every point of every fit score shown and a published method that paid placement cannot touch.
- Mashman Consulting Group Launches ericchowreal.com, the Home of COO Eric Chow
The operator behind the firm’s vision, Eric Chow, gets a public home for his role, his method, and seven years of work beside founder Isaac Mashman.
- Mashman Consulting Group Launches Personal Branding 101, a Free Educational Video Series
Personal Branding 101: An Unrivaled Series premieres on the Mashman Consulting Group YouTube channel with a first film from founder Isaac Mashman on what personal branding is and where to begin.
Quoted and Interviewed.
Isaac Mashman has been quoted three times in Forbes and quoted in Entrepreneur. Features and interviews are listed with their outlets.
- What Self-Employed Consultants Really Charge In 2025 (opens in a new tab)
By Jodie Cook.
- 8 Ways AI Is Generating ROI For Business Owners That You Can Copy (opens in a new tab)
By Jodie Cook.
- Insights into Effective Scaling Strategies (opens in a new tab)
- Will AI Replace Consultants? Here's What Business Owners Say (opens in a new tab)
By Jodie Cook.
- Driving Disruption: Isaac Mashman of Mashman Consulting Group (opens in a new tab)
- How I Launched A Successful Personal Brand Consultancy And Defining The Industry (opens in a new tab)
- How personal branding fuels small business growth (opens in a new tab)
The Small Business Show, with Shyann Malone.
And more. Additional interviews, guest appearances, and citations are on In the Media (opens in a new tab). Editorial coverage is earned, never bought. Advertising and newswire distribution support the work; they do not replace it.
Stages So Far.
Speaking fees available on request. Speaking for non-profits and charities is free of charge. Isaac Mashman and Eric Chow are also available for private speeches tailored to an organization.
- 2024
- Atlantic-Oase Professional Conference, Denver
- 2025
- Atlantic-Oase Professional Conference, Cleveland, Ohio
- 2025
- Water Garden Expo, Oklahoma
- Virtual
- Dreamer’s Summit, Ghana (virtual keynote)
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.