Process

How a Consultation Works.

The Bespoke Personal Brand Consultation and Strategy, virtual or in person: what each format includes, what is asked of you before, during, and after, and what you leave with. Mashman Consulting Group is a Done With You consultancy. The work is rigorous: the firm gives every engagement its all, and asks the same of you.

The Standard

Rigorous Work. Both Sides Show Up.

A consultation with Mashman Consulting Group is not a pep talk or a slide deck. It is rigorous work: an audit measured across five pillars, a strategy written for one person, and a consultant who holds you to it long after the session ends.

The firm gives every engagement its all. We ask the same of you: arrive prepared, answer honestly, and execute. Nothing here works for a client who does not show up.

Our price reflects that rigor: the depth of the audit, the hours behind a strategy written for you alone, and the consultant time that follows it. What we quote up front is what you pay, with no undisclosed fees. If we offer more along the way, it is your choice, priced up front, and the agreed work is delivered in full either way, as the MCG Code of Ethics requires.

All InBOTH SIDES
The Firm, All InThe audit, the strategy, guidance at every step, and accountability to the standard.
You, All InPreparation, honest answers, and the execution, week after week.
Done With You

What We Do. What You Do.

Mashman Consulting Group is a Done With You consultancy. We facilitate, and you do the work, with the methodology, the audit, and your consultant behind every decision. A brand someone else operates for you is not yours.

We Do

Strategy, Measurement, and Accountability

  • The strategy and your written roadmap
  • The Identity Positioning™ Brand Audit, read with you
  • Guidance from your consultant at every step
  • Accountability to the standard
  • Access between sessions, answered within 24 hours or one business day
You Do

The Execution

  • Show up prepared: the questionnaire and the audit call come first
  • Execute the plan, at a pace your strategy sets out with you
  • Create and publish as yourself
  • Apply the moves, week after week
Your Team

Execution Can Be Shared. Showing Up Cannot.

Execution does not have to rest on you alone. If you have a team, an assistant, a marketing lead, or an agency, your consultant works with you to decide what only you can do, what your team can carry, and how to brief them so the work stays on strategy.

Delegation is a strategy, not an exit. Your voice, your face, and your decisions stay yours, so the engagement still asks you to show up: to the audit call, to the consultation, and to the work that only you can do.

Choose Your Format

Virtual or In Person. The Same Standard.

Both formats are the Bespoke Personal Brand Consultation and Strategy: the same questionnaire, the same Brand Audit, the same custom-tailored strategy. They differ in length, in how long your consultant stays with you afterward, and in where the work happens. Choose one to see exactly what it includes, what is asked of you, and what you leave with.

Virtual

Untimed, Recorded, and Built Around Your Questions.

One dedicated consultation by video that continues until your questions are fully addressed. It is recorded, so the full session and a written summary wait for you in your private client portal.

Best For

A focused problem you already know how to describe, and a schedule that cannot spare a full day.

1
Untimed, recorded consultation,
until your questions are addressed
30
Days of consultant access
3
Contacts per week
24
Hours to respond,
or one business day

What Is Included

01

Video Recording and Summary

A full recording of your consultation and a written summary, in your private client portal.

02

The Identity Positioning™ Brand Audit

Completed with your consultant on a phone call before the consultation. Audit scores are never produced by AI.

03

Custom-Tailored Strategy Document

Your roadmap, rooted in Identity Positioning™, with your audit built in and designed for completion at your convenience.

04

30-Day Consultant Access

Support to refine your strategy and keep momentum during implementation: up to three contacts a week, answered within 24 hours or one business day.

05

Optional Check-In Call

Thirty minutes, 30 to 45 days after the session, on your progress and what comes next.

06

Client Portal and Resource Library

Your plan, milestones, recording, summaries, files, and messages, plus the evergreen Resource Library on UnrivaledMCG.

Your Workload, Phase by Phase

PhaseWhat You DoWhat MCG Does
BeforeSteps 1 to 4
What You Do
  • Send an inquiry: who you are, what you are building, and the position you intend to hold.
  • Complete the required pre-consultation questionnaire. It is brief, and your answers shape everything that follows.
  • Choose a time in your own time zone and confirm it with payment.
  • Take the Brand Audit call: the Unrivaled 50, answered with your consultant on the phone.
What MCG Does
  • Reads your inquiry and your questionnaire before you ever meet.
  • Scores your audit with you across The Five Personal Brand Pillars.
  • Arrives with your composite, your risks, and your three highest-value moves already on the table.
The SessionUntimed, by video
What You Do
  • Join prepared, with your questions.
  • Stay until they are answered: the session has no clock.
What MCG Does
  • Works from your questionnaire and audit: where you stand, where you are going, what is in the way, and the three moves that matter most.
  • Ends with a recommendation and clear next steps, and records the whole session.
After30 days of access, and beyond
What You Do
  • Execute your strategy at your own pace, creating and publishing as yourself.
  • Bring questions to your consultant, up to three times a week.
  • Take the optional check-in call, 30 to 45 days after the session.
What MCG Does
  • Delivers your strategy document, recording, and summary to your portal.
  • Answers within 24 hours or one business day.
  • Keeps the Resource Library open to you, and measures your progress with a later Brand Audit.

Good to Know

Investment. The cost and scope are provided by your consultant, tailored to your goals and the position you intend to hold. What we quote upfront is what you pay.

Payment. Due in full at scheduling. Payment confirms your date.

Rescheduling. Available with reasonable notice: 2 days for a virtual consultation. See the refund policy.

Results. Not guaranteed. Outcomes depend on your own execution, consistency, and circumstances. No ethical consultant makes promises they cannot keep.

Request a Virtual Consultation

Engagements are accepted by application, and seats are limited each quarter.

In Person

A Full Day, Face to Face, at Your Location.

A full day, typically 4 to 8 hours, at your location, until an aggressive, clear path forward is developed. Your consultant travels to you, and travel and lodging are included, never itemized.

Best For

A broader reset: busy executives and creators who want no stone left unturned.

4 to 8
Hours: a full day,
face to face
90
Days of consultant access
3
Contacts per week, answered within
24 hours or one business day
Up to 2
Additional days, for an additional
fee, 3 days in total

What Is Included

01

We Travel to You

Your consultant comes to you. Travel and lodging are included, never itemized. The session is not recorded.

02

The Identity Positioning™ Brand Audit

Completed with your consultant on a phone call before the consultation. Audit scores are never produced by AI.

03

Custom-Tailored Strategy Document

Your roadmap, rooted in Identity Positioning™, with your audit built in and designed for completion at your convenience.

04

90-Day Consultant Access

Support to refine your strategy and keep momentum during implementation: up to three contacts a week, answered within 24 hours or one business day.

05

Optional Check-In Call

Thirty minutes, 30 to 45 days after the session, on your progress and what comes next.

06

Client Portal and Resource Library

Your plan, milestones, summaries, files, and messages, plus the evergreen Resource Library on UnrivaledMCG.

Optional add-on: content creation. With 30 days' notice and applicable fees, an MCG Certified Partner travels to create, document, and film content on-site, directed by your consultant.

Your Workload, Phase by Phase

PhaseWhat You DoWhat MCG Does
BeforeSteps 1 to 4
What You Do
  • Send an inquiry: who you are, what you are building, and the position you intend to hold.
  • Complete the required pre-consultation questionnaire. It is brief, and your answers shape everything that follows.
  • Choose a date and confirm it with payment.
  • Take the Brand Audit call: the Unrivaled 50, answered with your consultant on the phone.
What MCG Does
  • Reads your inquiry and your questionnaire before you ever meet.
  • Coordinates the location, scope, and travel.
  • Scores your audit with you, so your composite, your risks, and your three highest-value moves are on the table before the day.
The SessionA full day, typically 4 to 8 hours
What You Do
  • Set aside the full day, at your location, and arrive prepared.
  • Work through it with your consultant until a clear path forward is developed.
  • Add up to 2 more days if the scope calls for it.
What MCG Does
  • Travels to you, with travel and lodging included.
  • Works from your questionnaire and audit: where you stand, where you are going, what is in the way, and the three moves that matter most.
  • Ends with a recommendation and clear next steps.
After90 days of access, and beyond
What You Do
  • Execute your strategy at your own pace, creating and publishing as yourself.
  • Bring questions to your consultant, up to three times a week.
  • Take the optional check-in call, 30 to 45 days after the session.
What MCG Does
  • Delivers your strategy document and session summaries to your portal.
  • Answers within 24 hours or one business day, for 90 days.
  • Keeps the Resource Library open to you, and measures your progress with a later Brand Audit.

Good to Know

Investment. The cost and scope are provided by your consultant, tailored to your goals. Travel and lodging are included and never itemized: what we quote upfront is what you pay.

Payment. Due in full at scheduling. Payment confirms your date.

Rescheduling. Available with reasonable notice: 45 days for an in-person consultation. See the refund policy.

Results. Not guaranteed. Outcomes depend on your own execution, consistency, and circumstances. No ethical consultant makes promises they cannot keep.

Request an In-Person Consultation

Engagements are accepted by application, and seats are limited each quarter.

The Process

Six Steps, Start to Finish.

Most of the work happens before the consultation begins, so the session itself is spent on strategy rather than on getting to know your situation. To arrive with the vocabulary, the Wiki sets out the methods every session draws on.

01

The Inquiry

Reach out through the form below or by email, or through the consultant who sent you a proposal. Tell us who you are, what you are building, and the position you intend to hold. Engagements are accepted by application, and seats are limited each quarter.

02

The Questionnaire

A required pre-consultation questionnaire: where you are now, what you want and how big on The Hierarchy you intend to go, what is in the way, what you already own (a book, a framework, a podcast, press), what drives you, your time frame, and your investment. Your answers shape everything that follows.

03

Scheduling and Payment

Choose a time for the consultation, shown in your own time zone, and complete payment to confirm it. Virtual sessions are set for a mutually convenient time; for in-person work, MCG coordinates the location, scope, and travel. You receive a confirmation with a calendar file and everything you need to join.

04

The Brand Audit, on a Call

Before the consultation, your MCG consultant takes you through the Identity Positioning™ Brand Audit on a phone call. Together you score your personal brand across The Five Personal Brand Pillars, so your composite, your risks, and your three highest-value moves are on the table before the session starts. How the audit is read.

05

The Consultation

The session itself, run from your questionnaire and your audit: where you stand, where you are going, what is in the way, and the three moves that matter most. It ends with a recommendation and clear next steps, followed by a custom-tailored strategy: the roadmap, not just the conversation.

06

The Ongoing Relationship

The work continues after the session. Your private client portal holds your plan and milestones, session summaries, recordings, files, and messages to your consultant, beside your consultant's profile card. Every client receives the Resource Library on UnrivaledMCG, and a later audit measures how far the position has moved.

What You Receive

A Personal Brand Pays Back in Revenue, Reach, and Recognition.

Every engagement starts with why. Most people are driven by money, by mission, or by recognition, and many by all three. Here is what each one returns, in the Manifesto's own examples.

Driven by Money

Revenue

  • Higher rates for the same hour
  • New income streams: sponsorships and paid speaking
  • Better deals, and rooms with decision makers
  • Bigger partnerships and endorsements
Driven by Mission

Reach

  • A platform for the causes you care about
  • Reach beyond a room
  • A legacy attached to your name
  • A following loyal to you, not to a platform
Driven by Recognition

Recognition

  • Opportunities that find you first
  • Confidence built in public
  • Proof you can point to
  • A name that carries weight

Source: Personal Branding: A Manifesto on Fame and Influence, chapters 1.7 and 8.5. The full breakdown is in The ROI of Personal Branding. Return on engagement: time saved, money saved, and face saved.

The Instrument

The Brand Audit Turns a Personal Brand Into a Measured Position.

The Identity Positioning™ Brand Audit is part of every engagement, native to your strategy document, and completed with your consultant on a phone call before the consultation. Audit scores are never produced by AI.

50
Questions in
the Unrivaled 50
25
Dimensions, five per pillar,
scored 0 to 4 points each
5
Personal Brand Pillars,
weighted into one composite
3
Priority moves, each
traced to the Manifesto
Unstructured0 to 39Exposed40 to 59Competent60 to 74Consolidated75 to 89Institutional90 to 100
100ONE COMPOSITE
How the Composite Is Weighted
  • Omnipresence25%
  • Credibility25%
  • Seamless Branding20%
  • Reputational Health & Risks15%
  • Marketability15%

How the audit is read. Not ready for a consultation? The Rapid 25 Brand Audit (opens in a new tab) is free to take on your own, and a result can be brought to a first consultation.

Questions

Before You Reach Out.

How much does a consultation cost?

The cost and scope are provided by your consultant after your inquiry, tailored to your goals and the position you intend to hold. Payment is due in full at scheduling, and what we quote upfront is what you pay. For an in-person consultation, travel and lodging are included and never itemized.

Is the work demanding?

Yes, by design. The work is rigorous, and the firm gives every engagement its all. It asks the same of you: arrive prepared, answer honestly, and execute. A client who does not show up will not see the results, however good the strategy.

Why does a consultation cost what it does?

The price reflects the rigor: a measured audit, a strategy written for you alone, and the consultant time that follows it. It is set out in full before you commit, with no undisclosed fees, under the MCG Code of Ethics.

How much of my time will it take?

Before the session: a brief questionnaire and a Brand Audit phone call with your consultant. The session: virtual consultations are untimed and run until your questions are fully addressed; in-person consultations are a full day, typically 4 to 8 hours. After: your strategy is designed for completion at your convenience, with your consultant available for 30 days (virtual) or 90 days (in person).

Which format should I choose?

Virtual suits a focused problem you already know how to describe. In person suits a broader reset, for busy executives and creators who want no stone left unturned. Both carry the same questionnaire, Brand Audit, and custom-tailored strategy. If you are unsure, say so in your inquiry and your consultant will recommend one.

Who does the work?

You do, with us behind every decision. MCG is a Done With You consultancy: we bring the strategy, the audit, the guidance, and the accountability, and you bring the execution. If you have a team, your consultant helps you decide what to delegate and how to brief it; what only you can do stays with you. A brand someone else operates for you is not yours.

Is the session recorded?

A virtual consultation is recorded, and the recording and a written summary are placed in your private client portal. An in-person consultation is not recorded.

Can an in-person consultation run longer than a day?

Yes. Up to 2 additional days can be added for an additional fee, for 3 days in total.

What happens after the consultant access ends?

The relationship continues. Your client portal and the Resource Library on UnrivaledMCG stay with you, and a later Brand Audit measures how far your position has moved.

Can I reschedule or get a refund?

Rescheduling is available with reasonable notice: 2 days for a virtual consultation and 45 days for an in-person consultation. Once a consultation has been scheduled, it is no longer eligible for a refund. The full terms are in the refund policy.

Engagements

Your name is already being interpreted. The question is who are they, and what are they thinking?

Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.

Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.

Speaking fees available on request. Speaking for non-profits and charities is free of charge. You can also email contact@mashmancg.com (opens in a new tab) directly, or play Identity Quest™ (opens in a new tab) first.