What the MCG Brand Mark actually means.
The MCG Brand Mark is not decoration. Every element is a piece of the doctrine, rendered as a symbol rather than a sentence.
Four elements, one figure.
The person is the focal point. Everything else in the mark exists to describe what that person is doing, not to decorate around them.
The figure (two legs, one head)
The person is the focal point. Two legs and one head represent the 2:1 ratio of the Skyline Strategy within Identity Positioning™.
The four-point star
Represents the Four Laws of Personal Branding.
The triangular form of the figure
Represents the Hierarchy of Personal Branding, moving upward through its tiers.
The ring/circle
A profile picture, but the figure's body extends outside of it; personal branding is more than a digital profile.
The mark has no proper name.
Call it the MCG Brand Mark, or the mark. It is a locked brand asset, not a mascot, and it belongs to MCG alone among the MASHMAN properties.