MCG is building a global body of vetted personal brand consultants trained in the Identity Positioning™ methodology. It opens in 2028.
The consultant program is a 2028 focus. It is not currently recruiting and it is not accepting applications. This page exists so that interest has somewhere to go, and so that anyone considering the track knows what the standard will be before it opens.
The world's #1 personal brand consultancy, with 500 consultants globally by 2035. That is a stated goal and a direction of travel, not a headcount. Client work today is principal-led, and the formal consultant body opens in 2028.
Written application, then multiple rounds of interviews, starting with Eric Chow and moving up to Isaac Mashman. A hands-on, personally-involved process, not a form-based filter. Every consultant is independently vetted.
No certification is sold and there is no fee to enter the body. Consultants are W2 employees of MCG, free to develop their own book of business alongside MCG-sourced leads, not instead of them. A credential that can be purchased is not a credential, which is the same reasoning that governs how MCG treats press.
The Identity Positioning™ methodology and the free Brand Audit (opens in a new tab) are already live. The UnrivaledMCG learning platform is active, with development ongoing, and Identity Positioner™ will be fully developed by the time the program opens. Consultants will have unlimited access to both to support their growth. The core methods every consultant works from are public in the Doctrine Library.
Earnings scale with book of business and standing in the firm, with room to grow toward senior and partner-level roles.
Intensives, company gatherings, and the annual UNRIVALED Award each December. Remote does not have to mean isolated.
Through 2026, identitypositioning.com grew from a scored audit into the software MCG's own team works in. Consultants who join will have robust access to all of it: the instruments clients use, the systems that run an engagement from first contact to the ongoing relationship, and the training behind the method.
A consultant's home base: contacts and a light CRM, outreach tracked against a weekly goal, follow-ups and tasks, a pipeline from lead to client, message templates, CSV import and export, and Brand Audit leads synced in.
Personal booking links at identitypositioning.com/meet, built to sync with each consultant's Google Calendar. Every booking can ask the pre-consultation intake and open the client's portal automatically.
Runs a consultation beside the intake, the latest Brand Audit, and earlier sessions, in ten sections with prompts from the Manifesto. Finishing logs the meeting, sets the next step, and writes the recap.
One private page per client: the next session, the plan and milestones, consultation recordings, session summaries, files, and messages both ways.
Every audit for a client in one brief, with pillar changes, risks, and next moves, and a client-facing progress report that shows the composite over time.
The recommendation engine behind Identity Positioning™. It reads the audit, the intake, and the consultation notes and returns ranked, explained recommendations: three moves, a 30/60/90 plan, habits, scripts, and content ideas.
A shared log of the introductions a consultant makes and the endorsements they give, each checked against the method's own standards.
MCG's own learning platform: every public program, the Resource Library, and internal training that clients never see. How the platform works.
The Brand Audit at both depths, the Workplace Audit for organizations, and the twelve free tools, all rule-based and none of it scored by AI.
Personal Branding: A Manifesto on Fame and Influence, Second Edition. The doctrine every MCG consultant works inside. 376 pages, 78 subchapters.
Identity Quest™, the world's first personal brand simulator. Free, browser-based, and the fastest way to feel how the doctrine behaves over time rather than only reading it.
The strongest application is a personal brand you have already built deliberately. MCG consultants advise from practice, not theory. Applicants with prior experience building a personal brand or running an individual practice receive priority onboarding.
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
