Mashman Consulting Group is led by practitioners who built their own names before advising anyone else's — and every consultant who joins them is independently vetted against the same bar.
The philosophy has an author, and the firm is his proof. Isaac Mashman was born in Jacksonville, Florida, and raised in a single-parent home on the lower end of the economic spectrum. At nineteen, he founded his first firm — and built his name from nothing using the discipline that would become Identity Positioning™.
His book, Personal Branding: A Manifesto on Fame and Influence, became Amazon's #1 New Release in Public Relations and a Top 10 bestseller in its category; the expanded Second Edition surpassed it. In 2024 he academically published the Identity Positioning™ methodology — the first comprehensive philosophy of personal branding — and evolved his practice into Mashman Consulting Group, headquartered in Little Rock, Arkansas.
Isaac leads MCG's client work, doctrine, and vision: building the firm the personal branding industry measures itself against.
Every great firm has an operator, and MCG's has been here since the beginning. Born and raised near San Francisco, Eric Chow launched The Eric Chow Empowers Podcast while earning his B.S. in Management Information Systems — growing it to listeners in 96 countries in under four years.
It was on that podcast, in August 2019, that Eric first interviewed a young founder named Isaac Mashman. The conversation became a partnership: Eric served as advisor and board member at Mashman Ventures, was appointed Chief Consultant in 2021 — overseeing client relationships and heading the firm's consultant division — and wrote the foreword to Personal Branding: A Manifesto on Fame and Influence.
As Chief Operating Officer, Eric leads MCG's operations, client experience, and consultant standards as the firm scales toward 500 consultants worldwide.
A growing body of independently vetted consultants — trained in Identity Positioning™, held to one standard, and building toward 500 worldwide by 2035.
MCG vets and trains exceptional consultants. If you hold yourself to a standard the industry doesn't, we should talk.
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