Identity Positioning™, built into instruments.
Identity Positioning™ is MCG's proprietary personal brand strategy and philosophy, developed by founder Isaac Mashman with Eric Chow. identitypositioning.com is where the method becomes something you can use: a scored audit, twelve free tools, a learning platform, and the software MCG's own consultants work from.
Five pillars. One composite out of 100.
Every Identity Positioning™ instrument reads a personal brand through the same five pillars, weighted into one score. Choose a pillar to see what it measures.
Omnipresence
Whether you can be found where your audience looks, and whether what they find describes you accurately, including what AI assistants now say about you.
Credibility
Expertise recognized by others: the media, stages, and associations you appear alongside, and proof you did not write about yourself.
Seamless Branding
Whether every platform tells the same story: the same name, handle, photo, and message, so people meet one brand everywhere instead of several.
Reputational Health & Risks
What could cost you trust: undisclosed conflicts, reactive posts, and the risks worth finding yourself before anyone else does.
Marketability
How your brand turns attention into opportunity: explaining what you offer, making introductions, and creating demand for your work.
One hub. Every way into the method.
mashmancg.com is the firm and its publication. identitypositioning.com is the technology. Choose who you are to see what is built for you.
The Brand Audit
The Rapid 25 and the Unrivaled 50: a composite out of 100, five pillar scores, a risk register, and the three moves that raise the score most.
The Brand Audit Live · FreeTwelve Free Tools
A name generator, an elevator pitch builder, a cliché checker, a bio in three voices, and eight more. Rule-based, no AI, and nothing leaves the browser.
Personal Branding Tools Active · Development ongoingUnrivaledMCG
The learning platform: self-paced programs for consulting clients and anyone building a personal brand, and the Resource Library every client receives.
Visit UnrivaledMCG (opens in a new tab) LiveThe Workplace Audit
How employees' personal brands represent their company, with a leadership report on trends, never an individual's answers.
For Companies Live · Free to playIdentity Quest™
The world's first personal brand simulator. Build a reputation in a game before you spend a real one.
Play Identity Quest™ (opens in a new tab)The Consultant Console
The same scoring engine the public audit uses, run inside engagements, with dashboards, client briefs, progress reports, and a workspace for every relationship.
For the MCG teamPersonal Branding Agencies
The vetted directory of personal branding professionals, built by MCG on the same standard: checked credentials, a Code of Ethics, and verified reviews.
Browse the directory (opens in a new tab) In development · 2027Identity Positioner™
An AI personal brand consultant trained on the methodology and Isaac Mashman's body of work, for premier clients.
See what is coming (opens in a new tab)Measure, build, learn, and work with MCG.
- 01
Measure
The Brand Audit places you on the five pillars and names the three moves that matter most.
- 02
Build
The free tools turn each move into work you can finish today, each one handing its answers to the next.
- 03
Learn
UnrivaledMCG takes the method further, at your own pace, with the Resource Library for every client.
- 04
Practice
Identity Quest™ lets you test decisions in a simulator before you make them for real.
- 05
Work With MCG
Bring any result to a consultation. The consultant works from the same instruments you used.
Pillars
Every Audit
the Manifesto
Score
No AI decides a score. Scores come from a fixed, weighted model, and the method is published on identitypositioning.com.
Take the audit, or talk to the firm.
The Brand Audit is free at both depths. Bring your result to a first consultation and start from a measured position, not an impression.