Personal Branding by Profession.
Every profession on the Brand Audit, with the moves MCG starts with across The Five Personal Brand Pillars, each traced to the Manifesto.
A personal brand is you, and everyone has one. What changes from one profession to the next is where it is built, what puts it at risk, and which moves come first. These pages take every profession on the Identity Positioning™ Brand Audit (opens in a new tab) intake, and athletes, artists and musicians, students and job seekers, podcasters and hosts, nonprofit and community leaders, employees and corporate professionals, and teachers and educators beyond it, and set out the moves MCG starts with, grouped across The Five Personal Brand Pillars in order, each traced to the subchapter of Personal Branding: A Manifesto on Fame and Influence it comes from.
Each page covers why personal branding matters in that field, where people in it usually stand on The Hierarchy of Personal Branding, recommendations for every pillar, Isaac's own advice from his interviews, a week of content ideas built on the Skyline Strategy, and what to avoid. None of it replaces an audit of your own position; all of it is a place to start.
Choose Yours.
Business Owners and Founders
Your company has a brand. So do you, and the two should grow together. A founder's personal brand opens doors the company cannot open alone.
Executives and C-Suite Leaders
More executives are becoming the public face of their companies. The ones who do it well build a presence before a crisis or a stock price asks them to.
Investors and Fund Managers
Capital is plentiful; trust and access are not. An investor's personal brand decides which rooms they are invited into and which deals find them first.
Consultants and Advisors
Clients buy a consultant before they buy the service. A personal brand with evidence behind it is what lets you charge for your judgment.
Coaches
A coach's personal brand is the proof of the method. People hire the coach whose life and results already show what they are selling.
Creators and Influencers
A large audience is fame. Whether it buys, believes, or follows you to a new platform is influence, and that is the part a creator has to build on purpose.
Authors and Speakers
A book or a talk is an extension of you, not the whole of you. Authors and speakers who are booked again are the ones whose name is the reason people show up.
Sales and Business Development Leaders
People buy from people they know, like, and trust. A seller with a personal brand is known before the first call, and that changes every conversation after it.
Finance, Credit, and Banking Professionals
In finance, trust is the product. A personal brand is how a client decides to trust you with their money before they have ever met you.
Lawyers and Legal Professionals
Clients hire a lawyer, not a letterhead. The attorneys whose names are mentioned in the right circles are the ones who built a personal brand on purpose.
Real Estate Agents and Brokers
Buyers and sellers choose an agent, not a brokerage. The agent whose name the neighborhood already knows wins the listing before the first meeting.
Healthcare and Medical Professionals
A strong clinical reputation earns trust from patients who find you. A personal brand decides how many of them ever do.
Technology and Product Leaders
The best builders are often the least known. A personal brand makes the work you shipped visible to the people who hire, fund, and follow product leaders.
Athletes
Performance earns attention. A personal brand decides whether that attention is still yours when the season, the contract, or the playing career ends.
Artists and Musicians
The work is the art. The personal brand is why people wait for the next release, share it when it arrives, and still know your name in between.
Students and Job Seekers
A degree and a résumé say what you have done. A personal brand tells the people who hire what you are working to become, and lets them find you first.
Podcasters and Hosts
A show is an extension of its host. The host is the reason listeners come back, guests say yes, and the next show starts with an audience.
Nonprofit and Community Leaders
A cause needs a face people trust. A personal brand is how the leader earns that trust, and then points the attention at the mission instead of at themselves.
Employees and Corporate Professionals
Your work carries the company's name. A personal brand makes sure it carries yours too, with the people who decide promotions and in the next role.
Teachers and Educators
A teacher already shapes how hundreds of students think. A personal brand carries that reach past one classroom, to other teachers and to everyone who wants to learn the subject.
No profession matches that. Try a broader word, or browse the Doctrine Library.
Where Each Profession Usually Stands.
The tier most people in each field hold today, and the tier that usually changes their work, from each profession page. It measures how large a position is, not how good it is: that is what The Five Personal Brand Pillars measure.
- Coaches
- Employees and Corporate Professionals
- Finance, Credit, and Banking Professionals
- Lawyers and Legal Professionals
- Nonprofit and Community Leaders
- Real Estate Agents and Brokers
- Sales and Business Development Leaders
- Students and Job Seekers
- Teachers and Educators
- Artists and Musicians
- Healthcare and Medical Professionals
- Podcasters and Hosts
- Technology and Product Leaders
- Athletes
- Authors and Speakers
- Business Owners and Founders
- Consultants and Advisors
- Investors and Fund Managers
- Creators and Influencers
- Executives and C-Suite Leaders
Where most standBuild towardThe six tiers, explained
Go Further Across MASHMAN
- Practise It
- Identity Quest™ (opens in a new tab), the free personal branding simulator, lets you play the building of a brand, week by week; its Player’s Guide (opens in a new tab) explains each move.
- Free Tools
- The Identity Positioning™ Toolkit (opens in a new tab) on identitypositioning.com: free tools that each follow a chapter of the Manifesto, from the Name Generator to the Brand Audit.
- The Book and Its Author
- Read the Manifesto (opens in a new tab), from Mashman Publishing, and Isaac Mashman’s writing, interviews, and guides on isaacmashman.com (opens in a new tab).
- Hiring Help
- Weighing outside help? Personal Branding Agencies, the vetted directory MCG operates, lists vetted agencies and publishes a guide: How to Choose a Personal Branding Agency, Step by Step (opens in a new tab).
Frequently Asked Questions
Which professions does the wiki cover?
Every profession listed on the Identity Positioning™ Brand Audit intake: business owners, executives, investors, consultants, coaches, creators, authors and speakers, sales leaders, finance professionals, lawyers, real estate professionals, healthcare professionals, and technology leaders. Beyond the intake it also covers athletes, artists and musicians, students and job seekers, podcasters and hosts, nonprofit and community leaders, employees and corporate professionals, and teachers and educators, who choose Other on the audit.
My profession is not listed. Where should I start?
With the Doctrine Library and the Brand Audit, which accepts any profession under Other. The core methods apply to every field; the profession pages only change the order and the emphasis.
Where do these recommendations come from?
From Personal Branding: A Manifesto on Fame and Influence and the Identity Positioning™ essay, through the recommendation library MCG consultants use. Every recommendation cites its subchapter.
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.