Avoid
Coaching in Clichés
Be consistent, stay motivated, hustle. Replace each slogan with a specific story and what was learned.
Content Ideas: The Skyline Strategy for Coaches
All consumed media educates, entertains, inspires, or connects. The Skyline Strategy asks for two pieces about your work for every one about your life. Here is one of each, for each purpose.
| Purpose | Brand Post | Personal Post |
|---|---|---|
| EducateTeach something useful. | One exercise clients can do in five minutes today. | Your own daily practice, unedited. |
| EntertainMake it enjoyable to follow you. | The excuses you hear most, ranked. | Something you are terrible at. |
| InspireShow what is possible. | A client's breakthrough in their own words. | The hardest season of your own life and how you got through. |
| ConnectGive people a reason to reply. | Host a live question session. | Ask followers to share one win from their week. |
More Ideas for Coaches
- Teach Step by Step, Not Just Motivate Make at least half your content tactical and step by step.
Plan the ratio with the free Skyline Planner (opens in a new tab).
What to Avoid
Avoid
Too Many Hoops
The Manifesto warns the sales coach not to make prospective students jump through many hoops. Make the next step obvious.
Avoid
Hiding the Intent
Be transparent that the brand also serves you. The Manifesto argues that honesty about intent builds advocates.
Measure It First: The Identity Positioning™ Brand Audit
Twenty-five questions, about seven minutes, free. Choose Coach on the intake and the audit scores all five pillars, places you on The Hierarchy of Personal Branding, and returns the three moves that would raise your score most, each traced to the subchapter it comes from.
Frequently Asked Questions
How should a coach build a personal brand?
By living the method in public, consistently, and telling specific stories instead of slogans, with a clear and simple path to work with you.
What content works best for coaches?
Specific stories: a client's progress with permission, your own setbacks and what you changed, and the exact steps behind a result.
How often should a coach post?
Often enough that it becomes a habit you keep when you do not feel like it. Consistency is part of what you are selling.
