Every commitment you add to a personal brand asks you to show up and deliver. Habits keep momentum; motivation does not.
A weekly episode, a newsletter, or daily content all depend on habits, and methods like The Power of 3 only compound if they are done every day. The right habits depend on the methods you choose, and you find them by trial and error.
The Manifesto also warns against dwelling on missed opportunities. They cannot be changed, and dwelling on them only costs present ones.
The genius lies in showing up when you don’t feel like it as your personal brand’s results are apathetic to your times of weakness.
Personal Branding: A Manifesto on Fame and Influence, Second Edition, 8.7
The moves ISIA, the engine behind the Brand Audit, draws from this part of the doctrine. Each one is something you can do this month, and the reason it matters.
This page is a summary. The subchapter itself goes further, with the reasoning, the stories behind it, and the exercise that closes it.
It depends on your methods: a content schedule, a networking routine, and small daily actions such as taking photos when you dress up or talking to new people.
Do not dwell on it. Missed opportunities cannot be changed; the Manifesto asks you to put that energy into the next one.
Advice Isaac Mashman has given on his own shows and in interviews on this subject, from the same library MCG consultants work from. Each one keeps the words he said it in, and links to the transcript where there is one.
If you have fallen off your publishing schedule, acknowledge it plainly, publish the next piece now, and recommit to the cadence.
Read the transcript ↗ (opens in a new tab)“i did not stay consistent with my schedule”
Chase the Vision with Isaac Mashman, “Militant About Your Vision | FRIDAY FIRE #6”, October 2, 2020
When something you do gets a burst of attention, schedule the next six weeks of output right away: more pieces, more interviews, more conversations with the new people who showed up.
“you should have put out more music consistently”
Unrivaled Results with Mashman Ventures, “UNRIVALED: Personal Branding Training”, April 13, 2022
Add one thirty minute habit to every day this month, such as a walk with an educational audio. Total it at the end of the month.
Read the transcript ↗ (opens in a new tab)“that razor edge difference”
Chase the Vision with Isaac Mashman, “We Must Redefine “Normal””, May 11, 2020
A coach's personal brand is the proof of the method. People hire the coach whose life and results already show what they are selling.
Introduce yourself to three strangers every day for a year, starting with 90 days to build the habit. Developed around 2019 for clients who needed a simple way to grow their network, and channel agnostic by design.
Be transparent about what you want and why. Letting your intent be known creates advocates out of the people around you.
The last thing you want is to pour your effort into work no one sees. Distribution decides whether it reaches anyone.
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
