The last thing you want is to pour your effort into work no one sees. Distribution decides whether it reaches anyone.
Documenting your day is easier than creating from scratch, and even documentation takes conscious effort. Distribution partners carry that work to the platforms and stores your audience already uses, and lend you authority by association.
The Manifesto pushes for omnipresence over exclusivity nearly every time, and looks ahead: it expects Artificial Engine Optimization to matter as more questions are answered by AI.
Documentation is easier than creation, and even then, it requires an extensive amount of conscious action.
Personal Branding: A Manifesto on Fame and Influence, Second Edition, 6.11
The moves ISIA, the engine behind the Brand Audit, draws from this part of the doctrine. Each one is something you can do this month, and the reason it matters.
This page is a summary. The subchapter itself goes further, with the reasoning, the stories behind it, and the exercise that closes it.
Getting what you create in front of more people, through partners, platforms, and channels beyond your own accounts.
Exclusivity can have short-term benefits, but the Manifesto recommends choosing omnipresence nearly every time.
Advice Isaac Mashman has given on his own shows and in interviews on this subject, from the same library MCG consultants work from. Each one keeps the words he said it in, and links to the transcript where there is one.
If people know you only as the person who does one thing on one platform, add a second channel and a second subject you can speak to with authority.
“they're only known as that funnel guy”
Unrivaled Results with Mashman Ventures, “UNRIVALED: Personal Branding Training”, April 13, 2022
Register your exact name as a handle on every platform you might ever use, including new and niche ones, before someone else does.
Read the transcript ↗ (opens in a new tab)“i secured isaac mashman on every single social media platform”
Chase the Vision with Isaac Mashman, “I Hated The Name Mashman”, January 19, 2021
Stop blaming the algorithm. Make the kind of piece people stay for: something educational, positive, or about growth, and watch which ones hold attention longest.
“create something worth being addicted to”
Unrivaled Results with Mashman Ventures, “UNRIVALED: Personal Branding Training”, April 13, 2022
A large audience is fame. Whether it buys, believes, or follows you to a new platform is influence, and that is the part a creator has to build on purpose.
A book or a talk is an extension of you, not the whole of you. Authors and speakers who are booked again are the ones whose name is the reason people show up.
The best builders are often the least known. A personal brand makes the work you shipped visible to the people who hire, fund, and follow product leaders.
Introduce yourself to three strangers every day for a year, starting with 90 days to build the habit. Developed around 2019 for clients who needed a simple way to grow their network, and channel agnostic by design.
By compiling wins, future successes become easier to obtain. A record that speaks for you does the convincing you once had to do yourself.
There should be no doubt who you are when someone introduces you, on or offline, and no question that you are the right person to follow.
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
