There should be no doubt who you are when someone introduces you, on or offline, and no question that you are the right person to follow.
Seamless Branding is achieved through the consistent and maintained portrayal of yourself. It starts with knowing what you want to be known for and who you are; after that, the steps are practical and checkable.
A seamless brand is easy to find, understand, and support. Mismatched messaging confuses an audience, and a seamless brand is also what makes Omnipresence possible.
Seamless Branding is achieved through the consistent and maintained portrayal of yourself.
Personal Branding: A Manifesto on Fame and Influence, Second Edition, 4.16
The moves ISIA, the engine behind the Brand Audit, draws from this part of the doctrine. Each one is something you can do this month, and the reason it matters.
This page is a summary. The subchapter itself goes further, with the reasoning, the stories behind it, and the exercise that closes it.
The consistent and maintained portrayal of one person across every platform and in person, so there is no doubt who you are. It is subchapter 4.16 of the Manifesto and the third of The Five Personal Brand Pillars.
You need the same message everywhere. Its length and formality can change with the platform; what it communicates should not.
Advice Isaac Mashman has given on his own shows and in interviews on this subject, from the same library MCG consultants work from. Each one keeps the words he said it in, and links to the transcript where there is one.
Use the same username on every platform. Add podcasts, articles, and guest columns under your name so search engines connect them to you.
“the same username across every single social media platform”
Unrivaled Results with Mashman Ventures, “UNRIVALED: Personal Branding Training”, April 13, 2022
Look at your profile as a stranger would. If someone could not tell within seconds what you make or do, rewrite the bio, the header, and the pinned post until they could.
Read the transcript ↗ (opens in a new tab)“you cannot take them serious if they do not take themselves serious”
Chase the Vision with Isaac Mashman, “Being A Public Figure”, September 26, 2020
Write one line that says what you help people do, and a version that ties it to your company. Use it on every profile and say it the same way out loud.
“you need to have a tagline”
Unrivaled Results with Mashman Ventures, “UNRIVALED: Personal Branding Training”, April 13, 2022
A strong clinical reputation earns trust from patients who find you. A personal brand decides how many of them ever do.
How you would describe yourself in less than a minute. The Manifesto's version is not a sales pitch; it sells you as someone to get to know or follow.
How MCG measures the quality of a personal brand. Five pillars, always in this order, weighted into one composite out of 100.
A cliché teaches nothing and moves no one. In a crowded market, originality is what cuts through the noise.
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.
