How you would describe yourself in less than a minute. The Manifesto's version is not a sales pitch; it sells you as someone to get to know or follow.
Lasting relationships need connection deeper than a profession, so the Manifesto's pitch opens with something personal. The goal is to leave what the book calls a lasting impression of increase: the other person leaves the conversation better or more knowledgeable than they came into it.
Keep it concise and turn it into a conversation about the other person. The pitch is an intentional value exchange, not a monologue.
Your elevator pitch is not an opportunity for you to sell your products and services, rather it serves as an opportunity to sell yourself as someone to get to know or follow.
Personal Branding: A Manifesto on Fame and Influence, Second Edition, 4.3
The moves ISIA, the engine behind the Brand Audit, draws from this part of the doctrine. Each one is something you can do this month, and the reason it matters.
This page is a summary. The subchapter itself goes further, with the reasoning, the stories behind it, and the exercise that closes it.
Under a minute. Keep it concise and lead it into a conversation about the other person.
No. In the Manifesto's method it sells you as someone worth knowing. The services come up naturally once there is a relationship.
Advice Isaac Mashman has given on his own shows and in interviews on this subject, from the same library MCG consultants work from. Each one keeps the words he said it in, and links to the transcript where there is one.
Keep one core elevator pitch, then prepare a version for each kind of person you meet often. Lead with what you have in common with them.
“your elevator pitch is going to vary based off of the specific person”
Unrivaled Results with Mashman Ventures, “UNRIVALED: Personal Branding Training”, April 13, 2022
Make sure your bio says who you are, what you do, where you are, and why you do it.
Read the transcript ↗ (opens in a new tab)“i like to cover the who, what, where and why”
DoubleB Creates Podcast, “Creating An Unrivaled Personal Brand With Isaac Mashman”, December 21, 2020
Set a ratio for your content and conversations where most of it connects and adds value and only a small part promotes. Let the offer come up naturally once the relationship is there.
“i'm not pitching you 24-7 and that's by design”
Unrivaled Results with Mashman Ventures, “UNRIVALED: Personal Branding Training”, April 13, 2022
A book or a talk is an extension of you, not the whole of you. Authors and speakers who are booked again are the ones whose name is the reason people show up.
People buy from people they know, like, and trust. A seller with a personal brand is known before the first call, and that changes every conversation after it.
There should be no doubt who you are when someone introduces you, on or offline, and no question that you are the right person to follow.
A cliché teaches nothing and moves no one. In a crowded market, originality is what cuts through the noise.
Sharing stories from your own life is one of the best ways to build rapport. People who only hear about your profession only stay for what they can get.
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
