Resources · A Subsidiary Property of MCG

Personal Branding Agencies.

The dedicated & vetted directory for personal branding professionals. Find agencies, consultancies, and independent consultants reviewed against seven published criteria.

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Why It Exists

A Gap the Founder Saw.

Personal Branding Agencies began with the firm’s founder, Isaac Mashman, after he identified a gap in the market: plenty of firms serving businesses, little built for the people behind them, and no common standard for deciding which personal branding professional to trust.

It is a subsidiary property of Mashman Consulting Group. MCG operates the directory, wrote its vetting standard, and holds its founder listing, labeled as such and self-vetted against the same seven criteria as every other practice. A listing is not an endorsement, and neither PBA nor MCG brokers engagements.

Vetting is free. Approval is earned, not purchased. Vetting cannot be bought. Paid placement is always labeled.

The Tour

Inside the Directory.

The Directory on Personal Branding Agencies — Every practice is browsable by who it serves, what it specializes in and where it works, with its price tier shown up front. The founder listing comes first and is labeled; paid placement, when it is available, is always labeled too.

Find Your Match on Personal Branding Agencies — A buyer answers six questions and every vetted practice is scored against a published rubric. The fit percentage shows alignment with that rubric, not the odds of a successful engagement.

The PBA Power Ranking on Personal Branding Agencies — Practices ranked by verified client reviews alone, weighted so a rating has to be earned. Money does not move it.

A Listing on Personal Branding Agencies — Each listing carries its vetting record, its AI disclosure, its services and its reviews. Mashman Consulting Group’s listing is self-vetted against the same seven criteria, and says so.

The Workspace on Personal Branding Agencies — A buyer sends a brief through the directory and it arrives in the practice’s Workspace. Today shows what needs the practice first, beside a discovery call planner, an inquiry tracker and a brand kit. Free for every vetted practice. Shown with sample briefs.

Dedicated and Vetted on Personal Branding Agencies — A page that says exactly what dedicated and vetted cover, and the limits of vetting: a good-faith review at the time of listing, not a guarantee of results.

The Seven Criteria

Check a Practice Yourself.

Every listing has passed these seven before it appears. Considering a practice anywhere? Tick what you can confirm about it.

Code of EthicsA signed commitment to PBA’s Code of Ethics. Breaking it ends a listing.
AI DisclosureA published position on how the practice uses AI. Concealing it is disqualifying; using it is not.
Primary Focus: Personal BrandingAt least 70 percent of the practice’s lifetime clients are personal brand clients.
SpecializationA defined lane, stated plainly.
Verifiable WebsiteA live site that plainly identifies the business.
Verifiable Social Media FootprintAt least one professional profile that can be confirmed independently.
Legitimate Legal FilingA registered business, or a properly filed sole practice.

Vetting reflects a good-faith review at the time of listing. It is not a guarantee of results. Clients should conduct their own due diligence.

Find a Practice, or Become One

Vetted, Not Bought.

Browse the directory, answer Find Your Match, or apply to be listed. For MCG’s own work with founders, executives and public figures, see consultations.

Visit the Directory Apply to Be Listed