The Power of 3
Introduce yourself to three strangers every day. Developed around 2019 for clients who needed a simple way to grow their network, and channel agnostic by design.
What The Power of 3 Is
Thirty days of The Power of 3 produces 90 new connections. Ninety days produces 270, and a full year produces 1,095, before any compounding. When those people tell their own networks, reach doubles and redoubles. The book is clear that those figures describe a perfect scenario.
The numbers are not the point on their own. The method exists to build the habit and the mentality a larger personal brand needs, and to stop you seeing people as numbers. It works on social media, in person, or both.
The Power of 3 doesn’t exist just to compound. It’s intended to develop your mentality and lay the foundation needed to scale.
Personal Branding: A Manifesto on Fame and Influence, Second Edition, 6.5
How to Run It
- Three New People, Every DayNot three likes or three follows. Three people who now know who you are.
- Be Intentional About WhoThree relationships a day with decision makers, mentors, journalists, or peers is worth more than three random contacts.
- Keep Going Past the First MonthCompounding only begins after a significant passage of time. The method rewards consistency, not bursts.
Read the full Insights article on the Power of 3
Where It Comes From
- Source
- Personal Branding: A Manifesto on Fame and Influence, Second Edition (Mashman Publishing, 2025)
- Chapter
- 6. Marketing
- Subchapter
- 6.5 The Power of 3, page 238
- Pillar It Serves
- Omnipresence
The Full Method Is in the Book
This page is a summary. The subchapter itself goes further, with the reasoning, the stories behind it, and the exercise that closes it.
Frequently Asked Questions
What is the Power of 3 in personal branding?
A method from subchapter 6.5 of the Manifesto: introduce yourself to three strangers every day. A year of it adds 1,095 people to your network before any compounding.
Does it have to be in person?
No. It is channel agnostic. You can use social media, meet people in person, or combine the two.
Related
Sales and Business Development Leaders
People buy from people they know, like, and trust. A seller with a personal brand is known before the first call, and that changes every conversation after it.
Networking and Introductions
Introversion has no place in building a personal brand. Networking is gathering information, finding connection, and laying the foundation for a relationship.
Building Your Contact List
A quality contact list lets you solve other people's problems with a simple introduction, and makes you the person whose name comes up first.
Establishing Personal Brand Habits
Every commitment you add to a personal brand asks you to show up and deliver. Habits keep momentum; motivation does not.
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.