Introduce yourself to three strangers every day. Developed around 2019 for clients who needed a simple way to grow their network, and channel agnostic by design.
Thirty days of The Power of 3 produces 90 new connections. Ninety days produces 270, and a full year produces 1,095, before any compounding. When those people tell their own networks, reach doubles and redoubles. The book is clear that those figures describe a perfect scenario.
The numbers are not the point on their own. The method exists to build the habit and the mentality a larger personal brand needs, and to stop you seeing people as numbers. It works on social media, in person, or both.
The Power of 3 doesn’t exist just to compound. It’s intended to develop your mentality and lay the foundation needed to scale.
Personal Branding: A Manifesto on Fame and Influence, Second Edition, 6.5
Read the full Insights article on the Power of 3
The moves ISIA, the engine behind the Brand Audit, draws from this part of the doctrine. Each one is something you can do this month, and the reason it matters.
This page is a summary. The subchapter itself goes further, with the reasoning, the stories behind it, and the exercise that closes it.
A method from subchapter 6.5 of the Manifesto: introduce yourself to three strangers every day. A year of it adds 1,095 people to your network before any compounding.
No. It is channel agnostic. You can use social media, meet people in person, or combine the two.
Advice Isaac Mashman has given on his own shows and in interviews on this subject, from the same library MCG consultants work from. Each one keeps the words he said it in, and links to the transcript where there is one.
When someone asks you to introduce them to a connection you do not really know, say so and decline. Being connected online is not a relationship.
Read the transcript ↗ (opens in a new tab)“i don't feel comfortable making that introduction”
Chase the Vision with Isaac Mashman, “Making Introductions”, February 18, 2022
Set up a simple referral reward and mention it lightly once people already know and trust you. Keep the pitch subtle; the relationship does the work.
“no issue sending referrals”
Unrivaled Results with Mashman Ventures, “UNRIVALED: Personal Branding Training”, April 13, 2022
Make relationship building a daily practice you enjoy, not a chore. Share a little of your life and routine, safely, with the people who follow you.
Read the transcript ↗ (opens in a new tab)“fall in love with establishing relationships”
Chase the Vision with Isaac Mashman, “People, Personality and Personal Branding”, September 26, 2020
People buy from people they know, like, and trust. A seller with a personal brand is known before the first call, and that changes every conversation after it.
Introversion has no place in building a personal brand. Networking is gathering information, finding connection, and laying the foundation for a relationship.
A quality contact list lets you solve other people's problems with a simple introduction, and makes you the person whose name comes up first.
Every commitment you add to a personal brand asks you to show up and deliver. Habits keep momentum; motivation does not.
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
