A quality contact list lets you solve other people's problems with a simple introduction, and makes you the person whose name comes up first.
Knowing the right designer, lawyer, or producer turns you into the problem solver, and people want to reciprocate that generosity. It also saves time when you need help yourself.
The other side of the same coin: position yourself as the go-to expert in your space, because the best clients and opportunities come from introductions where you are edified.
A quality contact list allows you to solve problems with a simple introduction.
Personal Branding: A Manifesto on Fame and Influence, Second Edition, 6.4
The moves ISIA, the engine behind the Brand Audit, draws from this part of the doctrine. Each one is something you can do this month, and the reason it matters.
This page is a summary. The subchapter itself goes further, with the reasoning, the stories behind it, and the exercise that closes it.
Because platforms can disappear and algorithms change. A list of people who know you is an asset you control, and it makes introductions, and the opportunities they bring, possible.
Not hours a day. The Manifesto suggests short introductions of ten to fifteen minutes, done consistently.
Advice Isaac Mashman has given on his own shows and in interviews on this subject, from the same library MCG consultants work from. Each one keeps the words he said it in, and links to the transcript where there is one.
Leave the small stumbles in. Your audience is listening for the substance, and in face to face conversation everyone stumbles.
Read the transcript ↗ (opens in a new tab)“you are not listening for the flaws”
Chase the Vision with Isaac Mashman, “Get Better At Speaking With These 5 Tips”, April 1, 2022
Set a timer for thirty minutes and write every topic you could talk about. Then spend the next few days filming from the list.
“84 different topic ideas”
Unrivaled Results with Mashman Ventures, “UNRIVALED: Personal Branding Training”, April 13, 2022
Submit your podcast to every major and niche directory so people can find it organically.
Read the transcript ↗ (opens in a new tab)“i purposely got my podcast on that directory”
Chase the Vision with Isaac Mashman, “Promotion, Promotion, Promotion”, April 12, 2022
Buyers and sellers choose an agent, not a brokerage. The agent whose name the neighborhood already knows wins the listing before the first meeting.
A degree and a résumé say what you have done. A personal brand tells the people who hire what you are working to become, and lets them find you first.
Introversion has no place in building a personal brand. Networking is gathering information, finding connection, and laying the foundation for a relationship.
Introduce yourself to three strangers every day for a year, starting with 90 days to build the habit. Developed around 2019 for clients who needed a simple way to grow their network, and channel agnostic by design.
Every endorsement is an extension of your good faith and your influence. Research before you attach your name to anyone or anything.
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.
