Be transparent about what you want and why. Letting your intent be known creates advocates out of the people around you.
The Manifesto accepts that building a personal brand involves some self-interest, and argues for balance between selfish intent and selfless giving. Being up front about what you are building salvages relationships and lays the frame for stronger ones.
It goes further and asks for a public proclamation of vision. MCG's own was made in its first month: 500 consultants by 2035 and the global Number 1 personal branding firm. A long-term vision, shared, invites people to follow and hold you to it.
Letting your intent be known to your public circle creates advocates out of your community.
Personal Branding: A Manifesto on Fame and Influence, Second Edition, 6.6
The moves ISIA, the engine behind the Brand Audit, draws from this part of the doctrine. Each one is something you can do this month, and the reason it matters.
This page is a summary. The subchapter itself goes further, with the reasoning, the stories behind it, and the exercise that closes it.
The Manifesto's view is that some self-interest is natural and the answer is balance. Being transparent about it is what keeps relationships healthy.
Yes, as it fits. A public vision gives people something to follow and support, and holds you accountable.
Advice Isaac Mashman has given on his own shows and in interviews on this subject, from the same library MCG consultants work from. Each one keeps the words he said it in, and links to the transcript where there is one.
Ask your listeners and fans directly to share your work with friends. Never send unsolicited links as your first message; thank people for following and offer to help them first.
Read the transcript ↗ (opens in a new tab)“it's literally as simple as asking”
The Codependency Survival Guide, “How to Get Your Music Heard During Lockdown ft. Isaac Mashman”, May 30, 2020
Write down what people ask you to help them with most often. If the requests keep coming, consider making that your offer.
Read the transcript ↗ (opens in a new tab)“when you're asked by enough people to help them with something”
Chase the Vision with Isaac Mashman, “Dreamer's Summit 2021”, July 21, 2021
Before sending a link, event, or offer to someone you are not close with, ask whether they would like it. Send it only once they say yes.
“what do you want the link”
Unrivaled Results with Mashman Ventures, “UNRIVALED: Personal Branding Training”, April 13, 2022
Your company has a brand. So do you, and the two should grow together. A founder's personal brand opens doors the company cannot open alone.
Four questions MCG asks every client before any strategy, in this order, because each answer depends on the one before it.
Introversion has no place in building a personal brand. Networking is gathering information, finding connection, and laying the foundation for a relationship.
Every commitment you add to a personal brand asks you to show up and deliver. Habits keep momentum; motivation does not.
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
