Annual
The State of Personal Branding
The yearly report on how personal brands measure across the five pillars.
Insights · Research
Research Drawn From Identity Positioning™ Data.
identitypositioning.com, MCG's technology hub, has no blog by design. What its audits, surveys, quizzes, and benchmarks reveal is published here as MCG research, in aggregate, under a published standard.
The Annual Report
The State of Personal Branding.
An annual report on how personal brands measure across The Five Personal Brand Pillars, drawn from Identity Positioning™ Brand Audits taken on identitypositioning.com. It will report composites, band distributions, and pillar patterns, with the dates and sample behind every figure.
The first edition is in preparation. It will be published here once its sample meets the standard below, and not before. No figures from it have been released.
Status: in preparation.
The Publication Standard
Five Rules Every Finding Must Meet.
The same rules apply to every figure MCG publishes from Identity Positioning™ data. They match the identitypositioning.com Terms, which provide that survey and quiz responses may be published in aggregate form.
01
Aggregates Only
Findings describe groups of responses. No individual result is ever published.
02
No Identification Without Permission
Nothing that identifies a person or an organization is published without their permission.
03
A Minimum Sample
At least 25 responses overall, and no subgroup smaller than 25. A figure that cannot meet this is not published.
04
Dates and Sample Size, Always
Every finding states when its responses were collected and how many there were.
05
How It Was Measured
Every article carries a How This Was Measured statement naming the source, the dates, the sample, and how figures were rounded.
What Will Be Published
Three Kinds of Research.
Periodic
Benchmarks
Updates to the percentile benchmarks the Brand Audit reports against, published once a sample supports them.
As Studies Close
Surveys and Quizzes
Findings from surveys and quizzes run on identitypositioning.com, reported in aggregate.
Published Research
Nothing Has Been Published Yet
The first findings will appear here, on Insights, and in the Insights feed when they meet the standard.
The Source
Where the Data Comes From.
Research is drawn from audits, surveys, and quizzes taken on identitypositioning.com and is only ever published in aggregate. The free Identity Positioning™ Brand Audit is one of them.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.