Personal Branding Tip 205 · Visibility
Tell Local Media Your News
When you do something newsworthy, send a brief note to a local station, paper or podcast that covers your area. Lead with why their audience should care.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
The Manifesto says that when you have done something newsworthy, let the media know: articles, local stations and podcasts all build rapport.
Where It Comes From
- Category
- Visibility: Being found by the people who should find you.
- In the Series
- Tip 205 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Visibility
More on Visibility
Tip 219 · VisibilityAsk Whether It Grows YouBefore you turn down the stage, interview or live video that scares you, ask one question: is this harmful, or is it the price of what I want?
Tip 241 · VisibilityReverse Engineer Brands You AdmirePick two personal brands in your space and list every marketing tactic they use. Note which you would enjoy and test one this month.
Tip 248 · VisibilityLead Every Pitch With the HookIn your next journalist pitch, put the most relevant point in the subject line and first sentence. Save everything else for when they ask.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.