Personal Branding Tip 241 · Visibility
Reverse Engineer Brands You Admire
Pick two personal brands in your space and list every marketing tactic they use. Note which you would enjoy and test one this month.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
The book says studying other brands shows which tactics deserve your time, and that this skill is learned by experimenting.
Where It Comes From
- Category
- Visibility: Being found by the people who should find you.
- In the Series
- Tip 241 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Visibility
More on Visibility
Tip 248 · VisibilityLead Every Pitch With the HookIn your next journalist pitch, put the most relevant point in the subject line and first sentence. Save everything else for when they ask.
Tip 253 · VisibilityFill In Every Profile FieldComplete every text field on your main profiles this week: credentials, links, location, experience. Leave nothing a curious stranger has to guess.
Tip 258 · VisibilityMove Within Five SecondsWhen you catch yourself hesitating over a pitch, post or introduction, make one move toward it within five seconds, before doubt has time to start.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.