Personal Branding Tip 248 · Visibility
Lead Every Pitch With the Hook
In your next journalist pitch, put the most relevant point in the subject line and first sentence. Save everything else for when they ask.
Take It With You
Download the card for a feed, a story or a link, or share it with the post below. Please keep the MCG mark on it.
Why It Works
The book notes that journalists read the subject and first few lines; if they want more, they will ask or check your public image.
Where It Comes From
- Category
- Visibility: Being found by the people who should find you.
- Topic Guide
- Executive Visibility
- In the Series
- Tip 248 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Visibility
More on Visibility
Tip 253 · VisibilityFill In Every Profile FieldComplete every text field on your main profiles this week: credentials, links, location, experience. Leave nothing a curious stranger has to guess.
Tip 258 · VisibilityMove Within Five SecondsWhen you catch yourself hesitating over a pitch, post or introduction, make one move toward it within five seconds, before doubt has time to start.
Tip 271 · VisibilityGet Cited Where Answers Come FromList three places that write about your field, such as a trade outlet, a podcast or a directory. Pitch one this month so your name appears beyond your own pages.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.