Personal Branding Tip 247 · Identity
Give Your Pitch a Deadline
Spend focused time on your elevator pitch and messaging, then set a date to start marketing with it. A couple of weeks is plenty.
Take It With You
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Why It Works
The book believes in refining your message before going to market, but warns that overthinking will harm your returns.
Where It Comes From
- Category
- Identity: Who you are and what you want to be known for.
- In the Series
- Tip 247 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Identity
More on Identity
Tip 251 · IdentityWrite a Long and Short BioDraft a full version of your bio line and a shorter one for tight character limits. Keep the core message identical in both.
Tip 256 · IdentityTest Your Hook on a StrangerSay your personal hook and professional line to someone who does not know you. Ask what they remember a minute later, and keep the part they repeat.
Tip 260 · IdentityEnd Your Line With an OutcomeCheck that your professional line says what you do, who you serve and the result or feeling they get. Rewrite it until all three are there.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.