Personal Branding Tip 251 · Identity
Keep Your Core Phrase Fixed
Pick the three to five words of your bio line that never change, whatever the length. Build every long and short version around them.
Take It With You
Download the card for a feed, a story or a link, or share it with the post below. Please keep the MCG mark on it.
Why It Works
The Manifesto shows its author trimming his own line for space while leaving its core intact. A fixed core is what people come to recognize.
Where It Comes From
- Category
- Identity: Who you are and what you want to be known for.
- Topic Guide
- Personal Brand Strategy
- In the Series
- Tip 251 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Identity
More on Identity
Tip 256 · IdentityTest Your Hook on a StrangerSay your personal hook and professional line to someone who does not know you. Ask what they remember a minute later, and keep the part they repeat.
Tip 260 · IdentityEnd Your Line With an OutcomeCheck that your professional line says what you do, who you serve and the result or feeling they get. Rewrite it until all three are there.
Tip 265 · IdentityDecide What Stays PrivateBefore adding personal details to your bio, ask what goal each one serves. Share only the parts of your life you want tied to your public image.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.