Personal Branding Tip 256 · Identity
Test Your Hook on a Stranger
Say your personal hook and professional line to someone who does not know you. Ask what they remember a minute later, and keep the part they repeat.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
The book finds a personal hook with a professional punchline builds early rapport. What a stranger repeats back is the part doing the work.
Where It Comes From
- Category
- Identity: Who you are and what you want to be known for.
- In the Series
- Tip 256 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Identity
More on Identity
Tip 260 · IdentityEnd Your Line With an OutcomeCheck that your professional line says what you do, who you serve and the result or feeling they get. Rewrite it until all three are there.
Tip 265 · IdentityDecide What Stays PrivateBefore adding personal details to your bio, ask what goal each one serves. Share only the parts of your life you want tied to your public image.
Tip 269 · IdentityReport Back on Your VisionA year after you state a long-term goal in public, post an honest update: what moved, what did not and what you changed. Then restate where you are headed.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.