Personal Branding Tip 255 · Content
Plan the Promotion Before You Publish
Before each piece goes out, write down where you will share it, who you will send it to and how you will get its first responses.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
Creating content is branding, but a great product does not market itself. Unpromoted work stays unknown.
Where It Comes From
- Category
- Content: What you publish and how it carries you.
- In the Series
- Tip 255 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Content
More on Content
Tip 261 · ContentMine Your Dinner Table StoriesWrite down the five stories you tell most often at dinner. Decide what each one is for, then use them on purpose in interviews and posts.
Tip 266 · ContentPromise Only What You Can SustainBefore launching a newsletter or perk, set a cadence you can keep for a year. Promising daily and sliding to weekly breaks your word to subscribers.
Tip 270 · ContentHook Them in the OpeningRewrite the first line of your next post, video or talk until it earns the second line. If the intro does not hold people, they leave before your point.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.