Personal Branding Tip 270 · Content
Hook Them in the Opening
Rewrite the first line of your next post, video or talk until it earns the second line. If the intro does not hold people, they leave before your point.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
Eric’s third theater question is whether people stay for the show: “When people engage with a piece of your content, hook them with the intro.”
Where It Comes From
- Category
- Content: What you publish and how it carries you.
- In the Series
- Tip 270 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Content
More on Content
Tip 274 · ContentRewatch Your Last InterviewWatch your most recent interview or video and mark where you sounded flat. Practice those stories again with conviction in your voice, hands and eyes.
Tip 278 · ContentDocument Instead of CreateCapture what you already do this week, such as a meeting, a talk or a site visit. Recording your real day costs less than staging content from scratch.
Tip 283 · ContentSend a One-to-Many UpdateWhen your calendar is too full for one-on-ones, send supporters a short update: what you are working on, what is next, one lesson from your past.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.