Personal Branding Tip 266 · Content
Promise Only What You Can Sustain
Before launching a newsletter or perk, set a cadence you can keep for a year. Promising daily and sliding to weekly breaks your word to subscribers.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
The Manifesto tells you to launch only the incentives you intend to keep and have the sustained mindset to promote.
Where It Comes From
- Category
- Content: What you publish and how it carries you.
- In the Series
- Tip 266 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Content
More on Content
Tip 270 · ContentHook Them in the OpeningRewrite the first line of your next post, video or talk until it earns the second line. If the intro does not hold people, they leave before your point.
Tip 274 · ContentRewatch Your Last InterviewWatch your most recent interview or video and mark where you sounded flat. Practice those stories again with conviction in your voice, hands and eyes.
Tip 278 · ContentDocument Instead of CreateCapture what you already do this week, such as a meeting, a talk or a site visit. Recording your real day costs less than staging content from scratch.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.