Personal Branding Tip 206 · Content
Name a Flaw in Your Industry
Once your position is clear, pick one practice in your field that hurts clients. Show what to watch for, why it is wrong and what to do instead.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
The book calls this controversy with purpose: educate, justify, prove. It builds credibility by solving a problem, not by chasing outrage.
Where It Comes From
- Source
- Personal Branding: A Manifesto on Fame and Influence, subchapter 5.6, Controversy with Purpose
- Category
- Content: What you publish and how it carries you.
- In the Series
- Tip 206 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Content
More on Content
Tip 210 · ContentKeep a Notebook of LinesWrite down every line that resonates this week, from a book, a talk or even a show. On Sunday, review the list and mark the ones that belong in a post.
Tip 214 · ContentBuild a Content LoopTake a short, direct post that drew questions and expand it into a follow-up with step-by-step answers. Let the first post spark interest and the next deliver.
Tip 218 · ContentTurn a Mistake Into a LessonOnce a past mistake is resolved, share what led to it and what you learned. A candid account teaches your audience more than another highlight.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.