Personal Branding Tip 214 · Content
Build a Content Loop
Take a short, direct post that drew questions and expand it into a follow-up with step-by-step answers. Let the first post spark interest and the next deliver.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
A Content Loop uses past ideas as the foundation for future content, which the Manifesto shows turning a sharp opinion into proven expertise.
Where It Comes From
- Source
- Personal Branding: A Manifesto on Fame and Influence, subchapter 5.6, Controversy with Purpose
- Category
- Content: What you publish and how it carries you.
- In the Series
- Tip 214 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Content
More on Content
Tip 218 · ContentTurn a Mistake Into a LessonOnce a past mistake is resolved, share what led to it and what you learned. A candid account teaches your audience more than another highlight.
Tip 223 · ContentRation Your PromotionsCount the promotions you posted last month. Cut to a few quality offers and fill the space with practical advice that asks nothing of your audience.
Tip 227 · ContentGive Steps, Not SlogansIn your next post, replace any call to get motivated with the exact steps you use to stay motivated. Show the blueprint instead of the pep talk.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.