Personal Branding Tip 223 · Content
Ration Your Promotions
Count the promotions you posted last month. Cut to a few quality offers and fill the space with practical advice that asks nothing of your audience.
Take It With You
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Why It Works
The Manifesto warns that promoting too much dilutes your brand and fatigues your audience; a few quality offers a month work better.
Where It Comes From
- Category
- Content: What you publish and how it carries you.
- In the Series
- Tip 223 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Content
More on Content
Tip 227 · ContentGive Steps, Not SlogansIn your next post, replace any call to get motivated with the exact steps you use to stay motivated. Show the blueprint instead of the pep talk.
Tip 231 · ContentTeach What You Just LearnedTurn one thing you learned this month into a short post or note for someone it would help. You do not need to be the expert to pass it on.
Tip 237 · ContentKeep a Two to One RatioPlan your next three posts as two about your work and one about your life: a hobby, your family, your community. Repeat the pattern every week.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.