Personal Branding Tip 237 · Content
Keep a Two to One Ratio
Plan your next three posts as two about your work and one about your life: a hobby, your family, your community. Repeat the pattern every week.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
The Skyline Strategy: for every two pieces of business content, publish one personal piece. A brand built only on work reads like a resume.
Where It Comes From
- Category
- Content: What you publish and how it carries you.
- In the Series
- Tip 237 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Content
More on Content
Tip 243 · ContentGo First on Your Own PlatformIf you want guests, clients or followers to open up, share one honest story of your own on your platform first. Make it safe by using it.
Tip 249 · ContentTell People You Share Life TooSay in your bio or show description that you share life as well as work. Then mix in the books, travel and films you enjoy.
Tip 255 · ContentPlan the Promotion Before You PublishBefore each piece goes out, write down where you will share it, who you will send it to and how you will get its first responses.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.