Personal Branding Tip 188 · Visibility
Follow the Journalists on Your Beat
Find five journalists who write about your profession for outlets you want to appear in. Subscribe to their newsletters and watch for source requests.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
This is the book’s own action step: get into their ecosystem so you are already known when they need an expert.
Where It Comes From
- Category
- Visibility: Being found by the people who should find you.
- In the Series
- Tip 188 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Visibility
More on Visibility
Tip 195 · VisibilityGet on the Big ScreenList the platforms your audience uses and check whether you are active on each. No one announces your show; your presence has to be there already.
Tip 200 · VisibilityFollow Up in Six MonthsKeep a list of platforms that said no or never replied. Set a reminder to pitch each again in six months to a year, leading with your newest results.
Tip 205 · VisibilityTell Local Media Your NewsWhen you do something newsworthy, send a brief note to a local station, paper or podcast that covers your area. Lead with why their audience should care.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.