Personal Branding Tip 189 · Identity
Update Everything When You Pivot
If your work has changed, update your bio, marketing message and the stories you tell in interviews in the same week. Explain how the past led here.
Take It With You
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Why It Works
When you change direction, your past becomes the building blocks of the new story rather than something to hide.
Where It Comes From
- Category
- Identity: Who you are and what you want to be known for.
- In the Series
- Tip 189 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Identity
More on Identity
Tip 202 · IdentityDefine Your Risk ToleranceList what you want your name associated with and what you will avoid, from language on camera to jokes and paid campaigns. Check posts against it.
Tip 209 · IdentityWrite Your Code of ConductWrite one page on what you stand for and the lines you will not cross as your influence grows. Keep it where you will see it before big decisions.
Tip 247 · IdentityGive Your Pitch a DeadlineSpend focused time on your elevator pitch and messaging, then set a date to start marketing with it. A couple of weeks is plenty.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.