Personal Branding Tip 209 · Identity
Write Your Code of Conduct
Write one page on what you stand for and the lines you will not cross as your influence grows. Keep it where you will see it before big decisions.
Take It With You
Download the card for a feed, a story or a link, or share it with the post below. Please keep the MCG mark on it.
Why It Works
This is the book’s exercise on manipulation: influence brings the power to misuse it, so decide your ethics before you need them.
Where It Comes From
- Category
- Identity: Who you are and what you want to be known for.
- Topic Guide
- Personal Brand Strategy
- In the Series
- Tip 209 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Identity
More on Identity
Tip 247 · IdentityGive Your Pitch a DeadlineSpend focused time on your elevator pitch and messaging, then set a date to start marketing with it. A couple of weeks is plenty.
Tip 251 · IdentityKeep Your Core Phrase FixedPick the three to five words of your bio line that never change, whatever the length. Build every long and short version around them.
Tip 256 · IdentityTest Your Hook on a StrangerSay your personal hook and professional line to someone who does not know you. Ask what they remember a minute later, and keep the part they repeat.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.