Personal Branding Tip 202 · Identity
Define Your Risk Tolerance
List what you want your name associated with and what you will avoid, from language on camera to jokes and paid campaigns. Check posts against it.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
The Manifesto says risk tolerance starts with deciding what you want to be associated with and what you want to avoid.
Where It Comes From
- Category
- Identity: Who you are and what you want to be known for.
- In the Series
- Tip 202 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Identity
More on Identity
Tip 209 · IdentityWrite Your Code of ConductWrite one page on what you stand for and the lines you will not cross as your influence grows. Keep it where you will see it before big decisions.
Tip 247 · IdentityGive Your Pitch a DeadlineSpend focused time on your elevator pitch and messaging, then set a date to start marketing with it. A couple of weeks is plenty.
Tip 251 · IdentityWrite a Long and Short BioDraft a full version of your bio line and a shorter one for tight character limits. Keep the core message identical in both.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.