Personal Branding Tip 187 · Credibility
Decline Every Paid Press Placement
When someone offers guaranteed coverage for a fee, say no. Pitch a working journalist instead, with a short note tied to a story they already cover.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
The Manifesto calls paid placements undisclosed advertising; coverage earned through real pitches keeps its value. Editorial coverage is earned, never bought.
Where It Comes From
- Category
- Credibility: Proof that what you say is true.
- In the Series
- Tip 187 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Credibility
More on Credibility
Tip 191 · CredibilityStop Buying NumbersIf you have ever paid for followers or engagement, stop today and let the count fall where it falls. Real attention from fewer people outweighs a padded total.
Tip 197 · CredibilityRecord a Video TestimonialAsk a client you recently helped to record a 30 second phone video: the problem, what you did and the result. Smaller names count as much as big ones.
Tip 217 · CredibilityVet Before You EndorseBefore endorsing a product, research who built it, who already promotes it and its history. Speak with the team if you can, then decide.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.