Personal Branding Tip 217 · Credibility
Vet Before You Endorse
Before endorsing a product, research who built it, who already promotes it and its history. Speak with the team if you can, then decide.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
Endorsements are extensions of your good faith, and the book makes due diligence second nature because withdrawing one costs credibility.
Where It Comes From
- Category
- Credibility: Proof that what you say is true.
- In the Series
- Tip 217 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Credibility
More on Credibility
Tip 229 · CredibilityKeep This Week’s CommitmentsReview every commitment you made this week and keep each one on time. If you cannot, tell the person early, explain why and limit the impact.
Tip 235 · CredibilityBuild an In-The-Media SheetStart a single page listing every interview, podcast and article you have appeared in, with links. Update it after each new appearance.
Tip 239 · CredibilityTurn Client Results Into Case StudiesPick one client with a clear result. With their permission, document the before and after, the outcome and a direct testimonial.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.