Personal Branding Tip 235 · Credibility
Build an In-The-Media Sheet
Start a single page listing every interview, podcast and article you have appeared in, with links. Update it after each new appearance.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
The book explains that once your record is established, your past appearances begin to speak for you and less convincing is needed.
Where It Comes From
- Category
- Credibility: Proof that what you say is true.
- In the Series
- Tip 235 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Credibility
More on Credibility
Tip 239 · CredibilityTurn Client Results Into Case StudiesPick one client with a clear result. With their permission, document the before and after, the outcome and a direct testimonial.
Tip 289 · CredibilityAudit Your Speaking VoiceRecord yourself explaining your work for two minutes. Listen for tone, pace and vocabulary, and fix only the habit that shows in nearly every sentence.
Tip 302 · CredibilityPrice the DeliverableBefore you reply to your next paid offer, list exactly what you will deliver, and base your ask on that list rather than on what household names receive.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.