Personal Branding Tip 302 · Credibility
Price the Deliverable
Before you reply to your next paid offer, list exactly what you will deliver, and base your ask on that list rather than on what household names receive.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
Household names have evidence behind large fees. A focus on deliverables still pays well and keeps you credible.
Where It Comes From
- Category
- Credibility: Proof that what you say is true.
- In the Series
- Tip 302 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Credibility
More on Credibility
Tip 310 · CredibilityPropose a Different StructureWhen a lump sum is not on the table, propose another structure: an affiliate share or a monthly retainer, whichever fits where you are.
Tip 326 · CredibilityEarn Third-Party EdificationList three credible people who could vouch for your work. This month, ask one for a testimonial, a quote or an introduction.
Tip 337 · CredibilityAsk for Credit UpfrontBefore your next project starts, ask whether you can publicly cite your role in future materials, and agree on how it will be described.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.