Personal Branding Tip 310 · Credibility
Propose a Different Structure
When a lump sum is not on the table, propose another structure: an affiliate share or a monthly retainer, whichever fits where you are.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
There are many ways to structure a deal. The right one matches your stage and the value you can deliver.
Where It Comes From
- Category
- Credibility: Proof that what you say is true.
- In the Series
- Tip 310 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Credibility
More on Credibility
Tip 326 · CredibilityEarn Third-Party EdificationList three credible people who could vouch for your work. This month, ask one for a testimonial, a quote or an introduction.
Tip 337 · CredibilityAsk for Credit UpfrontBefore your next project starts, ask whether you can publicly cite your role in future materials, and agree on how it will be described.
Tip 341 · CredibilityReclaim Uncredited WorkList past projects you never got credit for, contact the decision-makers for clarity, and once you have the green light, start mentioning them.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.