Personal Branding Tip 239 · Credibility
Turn Client Results Into Case Studies
Pick one client with a clear result. With their permission, document the before and after, the outcome and a direct testimonial.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
A case study verifies results, and the Manifesto notes that verifiable gains win business over unproven claims.
Where It Comes From
- Category
- Credibility: Proof that what you say is true.
- In the Series
- Tip 239 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Credibility
More on Credibility
Tip 289 · CredibilityAudit Your Speaking VoiceRecord yourself explaining your work for two minutes. Listen for tone, pace and vocabulary, and fix only the habit that shows in nearly every sentence.
Tip 302 · CredibilityPrice the DeliverableBefore you reply to your next paid offer, list exactly what you will deliver, and base your ask on that list rather than on what household names receive.
Tip 310 · CredibilityPropose a Different StructureWhen a lump sum is not on the table, propose another structure: an affiliate share or a monthly retainer, whichever fits where you are.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.