Personal Branding Tip 191 · Credibility
Measure Engagement, Not Count
For one month, track replies, shares and saves per post instead of your follower count. Let that number decide what you make next.
Take It With You
Download the card for a feed, a story or a link, or share it with the post below. Please keep the MCG mark on it.
Why It Works
Bots add to a follower count without genuine engagement or networks of their own, and the book treats bought vanity as lying to real people.
Where It Comes From
- Category
- Credibility: Proof that what you say is true.
- Topic Guide
- Executive Visibility
- In the Series
- Tip 191 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Credibility
More on Credibility
Tip 197 · CredibilityRecord a Video TestimonialAsk a client you recently helped to record a 30 second phone video: the problem, what you did and the result. Smaller names count as much as big ones.
Tip 217 · CredibilityVet Before You EndorseBefore endorsing a product, research who built it, who already promotes it and its history. Speak with the team if you can, then decide.
Tip 229 · CredibilityKeep This Week’s CommitmentsReview every commitment you made this week and keep each one on time. If you cannot, tell the person early, explain why and limit the impact.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.