Personal Branding Tip 179 · Identity
Match Your Headline Everywhere
Copy your headline from every profile into one document. Make them all say the same thing, with a full version and a short one for tight spaces.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
Isaac Mashman’s own headline pairs “Addicted to coffee” with what he does, and reads the same everywhere, shortened only where space is tight.
Where It Comes From
- Category
- Identity: Who you are and what you want to be known for.
- In the Series
- Tip 179 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Identity
More on Identity
Tip 189 · IdentityUpdate Everything When You PivotIf your work has changed, update your bio, marketing message and the stories you tell in interviews in the same week. Explain how the past led here.
Tip 202 · IdentityDefine Your Risk ToleranceList what you want your name associated with and what you will avoid, from language on camera to jokes and paid campaigns. Check posts against it.
Tip 209 · IdentityWrite Your Code of ConductWrite one page on what you stand for and the lines you will not cross as your influence grows. Keep it where you will see it before big decisions.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.