Personal Branding Tip 180 · Reputation
Hold One Tone on Every Platform
Read your latest post on each platform side by side. If you sound like different people, adjust the formality, never the message or the voice.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
Mismatched messaging confuses your audience. A seamless brand is easy to find, understand and support.
Where It Comes From
- Category
- Reputation: What is said about you when you are not in the room.
- In the Series
- Tip 180 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Reputation
More on Reputation
Tip 185 · ReputationAudit Your Brand as a StrangerOpen your profiles and site as a complete stranger would. Write down what is unclear at first glance and fix the top item this week.
Tip 190 · ReputationAnswer Complaints Before They SpreadWhen one person has a bad experience with you, contact them this week and work toward a fix. A grievance left alone becomes the story others repeat.
Tip 194 · ReputationClear the Gaps Behind Your ImageIf you present yourself as established, close the loose ends that could expose a gap between image and reality. Start with the oldest one this month.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.