Personal Branding Tip 181 · Visibility
Build a List No Platform Owns
Start a contact list today and an email list this month. Then test it: if every social account vanished tomorrow, how many people could you reach?
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
Reach that survives a platform change is the only reach that compounds.
Where It Comes From
- Category
- Visibility: Being found by the people who should find you.
- In the Series
- Tip 181 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Visibility
More on Visibility
Tip 188 · VisibilityFollow the Journalists on Your BeatFind five journalists who write about your profession for outlets you want to appear in. Subscribe to their newsletters and watch for source requests.
Tip 195 · VisibilityGet on the Big ScreenList the platforms your audience uses and check whether you are active on each. No one announces your show; your presence has to be there already.
Tip 200 · VisibilityFollow Up in Six MonthsKeep a list of platforms that said no or never replied. Set a reminder to pitch each again in six months to a year, leading with your newest results.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.