Personal Branding Tip 194 · Reputation
Clear the Gaps Behind Your Image
If you present yourself as established, close the loose ends that could expose a gap between image and reality. Start with the oldest one this month.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
The book notes that anyone holding proof of that gap holds leverage over you; resolving it removes the leverage and the stress.
Where It Comes From
- Source
- Personal Branding: A Manifesto on Fame and Influence, subchapter 5.2, Who Has Leverage Over You?
- Category
- Reputation: What is said about you when you are not in the room.
- In the Series
- Tip 194 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Reputation
More on Reputation
Tip 199 · ReputationTreat Every Negative Review SeriouslyReread your lowest review and reply with a genuine offer to make it right. Thousands of good reviews do not excuse ignoring one unhappy client.
Tip 203 · ReputationPut Every Partnership in WritingWhere you represent someone, or someone represents you, without a contract, raise it this week as an act of good faith. Have a qualified professional review it.
Tip 207 · ReputationSearch Your Name Plus ScamSearch your name with words like scam, review and complaint. If something negative appears, address it openly rather than hoping nobody looks.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.