Personal Branding Tip 174 · Identity
Say We for Your Business
Rewrite your company page in we and our, and keep your personal profile in I. Never use the business account for personal posts.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
A business is a separate entity: we reads as communal, while I belongs to your personal brand.
Where It Comes From
- Category
- Identity: Who you are and what you want to be known for.
- In the Series
- Tip 174 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Identity
More on Identity
Tip 179 · IdentityMatch Your Headline EverywhereCopy your headline from every profile into one document. Make them all say the same thing, with a full version and a short one for tight spaces.
Tip 189 · IdentityUpdate Everything When You PivotIf your work has changed, update your bio, marketing message and the stories you tell in interviews in the same week. Explain how the past led here.
Tip 202 · IdentityDefine Your Risk ToleranceList what you want your name associated with and what you will avoid, from language on camera to jokes and paid campaigns. Check posts against it.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.